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　　新華社北京8月16日電　近日，中共中央辦公廳、國務院辦公廳印發了《“十四五”文化發展規(gui)劃》，并發出(chu)通知(zhi)，要求(qiu)各地區各部門結合實(shi)際認真(zhen)貫(guan)徹落實(shi)。

　　《“十四(si)五(wu)”文(wen)化發(fa)展(zhan)規劃》主要內(nei)容如下。

　　文(wen)(wen)化(hua)是(shi)國家和民(min)族之魂，也(ye)是(shi)國家治理之魂。沒有(you)社會(hui)主義(yi)文(wen)(wen)化(hua)繁榮發展，就沒有(you)社會(hui)主義(yi)現代化(hua)。為(wei)在新的歷史起點上進(jin)一步推(tui)動社會(hui)主義(yi)文(wen)(wen)化(hua)繁榮興盛(sheng)，建設社會(hui)主義(yi)文(wen)(wen)化(hua)強國，根(gen)據《中(zhong)華人(ren)民(min)共和國國民(min)經濟和社會(hui)發展第十四個五(wu)年規劃和2035年遠景目標綱要(yao)》，編(bian)制(zhi)本規劃。

 

　　一、規劃背景 

　　“十三(san)五”時期(qi)，在以習近平(ping)同志為(wei)核心的(de)(de)黨中(zhong)(zhong)(zhong)央堅強領導(dao)下，《國(guo)(guo)家“十三(san)五”時期(qi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)發展(zhan)改(gai)革規劃(hua)綱要》確定(ding)(ding)的(de)(de)各項(xiang)任(ren)務(wu)順(shun)利完成(cheng)，根據形勢需要新(xin)(xin)確定(ding)(ding)的(de)(de)重點項(xiang)目和(he)(he)(he)(he)創(chuang)新(xin)(xin)性舉措(cuo)扎實(shi)推進，我國(guo)(guo)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)建設在正(zheng)本清(qing)源、守正(zheng)創(chuang)新(xin)(xin)中(zhong)(zhong)(zhong)取得歷(li)(li)史性成(cheng)就、發生歷(li)(li)史性變革，為(wei)新(xin)(xin)時代堅持和(he)(he)(he)(he)發展(zhan)中(zhong)(zhong)(zhong)國(guo)(guo)特(te)色(se)社(she)會主(zhu)義(yi)、開創(chuang)黨和(he)(he)(he)(he)國(guo)(guo)家事業(ye)全(quan)(quan)新(xin)(xin)局面(mian)提(ti)供了(le)強大正(zheng)能量。黨對宣(xuan)傳思想(xiang)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)工作的(de)(de)領導(dao)全(quan)(quan)面(mian)加強，凝聚起全(quan)(quan)面(mian)建成(cheng)小康社(she)會、實(shi)現中(zhong)(zhong)(zhong)華民族(zu)偉大復(fu)興的(de)(de)磅礴力(li)(li)量。黨的(de)(de)理論(lun)(lun)創(chuang)新(xin)(xin)全(quan)(quan)面(mian)推進，習近平(ping)新(xin)(xin)時代中(zhong)(zhong)(zhong)國(guo)(guo)特(te)色(se)社(she)會主(zhu)義(yi)思想(xiang)深刻(ke)地改(gai)變著(zhu)中(zhong)(zhong)(zhong)國(guo)(guo)、影響著(zhu)世界。社(she)會主(zhu)義(yi)核心價(jia)值觀(guan)和(he)(he)(he)(he)中(zhong)(zhong)(zhong)華優秀傳統文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)廣泛(fan)弘揚，主(zhu)流輿論(lun)(lun)不斷鞏固壯(zhuang)大，網(wang)絡空間日益清(qing)朗，全(quan)(quan)國(guo)(guo)各族(zu)人民精(jing)神面(mian)貌(mao)更(geng)(geng)加奮發昂揚。文(wen)(wen)(wen)(wen)(wen)藝創(chuang)作持續(xu)繁榮，公共(gong)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)服務(wu)水平(ping)不斷提(ti)高，文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)事業(ye)和(he)(he)(he)(he)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)產業(ye)繁榮發展(zhan)，人民參與(yu)感、獲得感、幸福感顯(xian)(xian)著(zhu)提(ti)升。和(he)(he)(he)(he)平(ping)發展(zhan)的(de)(de)負責任(ren)大國(guo)(guo)形象進一步彰顯(xian)(xian)，國(guo)(guo)家文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)軟實(shi)力(li)(li)和(he)(he)(he)(he)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)影響力(li)(li)大幅提(ti)升，中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)(wen)明新(xin)(xin)發展(zhan)為(wei)人類文(wen)(wen)(wen)(wen)(wen)明進步貢獻了(le)新(xin)(xin)增量。我們比歷(li)(li)史上任(ren)何時期(qi)都更(geng)(geng)加堅定(ding)(ding)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)自信，更(geng)(geng)有信心更(geng)(geng)有能力(li)(li)鑄就中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)新(xin)(xin)輝煌。

　　“十四五(wu)”時期是(shi)(shi)(shi)我(wo)國(guo)(guo)(guo)(guo)在全(quan)(quan)面(mian)(mian)建(jian)成(cheng)小(xiao)康(kang)社(she)會(hui)基礎(chu)上(shang)開啟全(quan)(quan)面(mian)(mian)建(jian)設(she)(she)(she)社(she)會(hui)主義現(xian)代化(hua)(hua)(hua)(hua)(hua)(hua)國(guo)(guo)(guo)(guo)家(jia)新(xin)(xin)(xin)(xin)(xin)征程(cheng)的(de)(de)第一(yi)個五(wu)年(nian)，也是(shi)(shi)(shi)推(tui)(tui)進(jin)(jin)社(she)會(hui)主義文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)強國(guo)(guo)(guo)(guo)建(jian)設(she)(she)(she)、創(chuang)(chuang)(chuang)造(zao)光耀時代光耀世界的(de)(de)中華文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)關(guan)鍵時期。進(jin)(jin)入新(xin)(xin)(xin)(xin)(xin)發(fa)(fa)展階段，統籌推(tui)(tui)進(jin)(jin)“五(wu)位(wei)一(yi)體(ti)(ti)”總體(ti)(ti)布局(ju)(ju)(ju)、協(xie)調推(tui)(tui)進(jin)(jin)“四個全(quan)(quan)面(mian)(mian)”戰(zhan)(zhan)略布局(ju)(ju)(ju)，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)內容，必(bi)須把文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)建(jian)設(she)(she)(she)放在全(quan)(quan)局(ju)(ju)(ju)工作的(de)(de)突出位(wei)置，更加自(zi)覺地用(yong)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)引領風尚、教育人(ren)(ren)(ren)民、服務(wu)社(she)會(hui)、推(tui)(tui)動(dong)(dong)(dong)發(fa)(fa)展。貫(guan)徹新(xin)(xin)(xin)(xin)(xin)發(fa)(fa)展理念，構建(jian)新(xin)(xin)(xin)(xin)(xin)發(fa)(fa)展格局(ju)(ju)(ju)，推(tui)(tui)動(dong)(dong)(dong)高質量(liang)(liang)發(fa)(fa)展，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)支(zhi)點(dian)，必(bi)須進(jin)(jin)一(yi)步(bu)發(fa)(fa)展壯大(da)(da)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)產業，強化(hua)(hua)(hua)(hua)(hua)(hua)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)賦(fu)能，充(chong)分發(fa)(fa)揮文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)在激活(huo)(huo)發(fa)(fa)展動(dong)(dong)(dong)能、提升發(fa)(fa)展品質、促(cu)進(jin)(jin)經濟結構優化(hua)(hua)(hua)(hua)(hua)(hua)升級中的(de)(de)作用(yong)。順應我(wo)國(guo)(guo)(guo)(guo)社(she)會(hui)主要(yao)矛盾(dun)的(de)(de)歷史(shi)(shi)性變化(hua)(hua)(hua)(hua)(hua)(hua)，滿足人(ren)(ren)(ren)民日益增長的(de)(de)美(mei)好(hao)(hao)生活(huo)(huo)需(xu)要(yao)，促(cu)進(jin)(jin)人(ren)(ren)(ren)的(de)(de)全(quan)(quan)面(mian)(mian)發(fa)(fa)展，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)因素(su)，必(bi)須深(shen)化(hua)(hua)(hua)(hua)(hua)(hua)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)體(ti)(ti)制改革(ge)，擴大(da)(da)優質文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)供給，讓人(ren)(ren)(ren)民享有更加充(chong)實(shi)(shi)、更為豐富、更高質量(liang)(liang)的(de)(de)精神(shen)(shen)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)生活(huo)(huo)。迎(ying)接(jie)新(xin)(xin)(xin)(xin)(xin)一(yi)輪科(ke)技革(ge)命(ming)(ming)浪潮，推(tui)(tui)動(dong)(dong)(dong)發(fa)(fa)展質量(liang)(liang)變革(ge)、效率變革(ge)、動(dong)(dong)(dong)力(li)變革(ge)，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)領域，必(bi)須加快(kuai)推(tui)(tui)進(jin)(jin)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)和科(ke)技深(shen)度融合，更好(hao)(hao)地以(yi)先進(jin)(jin)適用(yong)技術(shu)建(jian)設(she)(she)(she)社(she)會(hui)主義先進(jin)(jin)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)，重塑文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)生產傳播(bo)方式，搶占(zhan)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)發(fa)(fa)展的(de)(de)制高點(dian)。實(shi)(shi)現(xian)中華民族偉(wei)大(da)(da)復(fu)興，戰(zhan)(zhan)勝前進(jin)(jin)道(dao)路上(shang)各種風險挑戰(zhan)(zhan)，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)力(li)量(liang)(liang)源泉，必(bi)須高揚(yang)思想(xiang)旗幟、強化(hua)(hua)(hua)(hua)(hua)(hua)價值引領、激發(fa)(fa)奮斗精神(shen)(shen)，建(jian)設(she)(she)(she)中華民族共有精神(shen)(shen)家(jia)園，推(tui)(tui)進(jin)(jin)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)鑄魂，增強全(quan)(quan)民族的(de)(de)凝聚(ju)力(li)、向心力(li)、創(chuang)(chuang)(chuang)造(zao)力(li)。應對世界百(bai)年(nian)未有之(zhi)大(da)(da)變局(ju)(ju)(ju)和新(xin)(xin)(xin)(xin)(xin)冠肺炎疫情全(quan)(quan)球大(da)(da)流(liu)行交織影響(xiang)，在錯(cuo)綜復(fu)雜(za)國(guo)(guo)(guo)(guo)際環境中化(hua)(hua)(hua)(hua)(hua)(hua)解(jie)新(xin)(xin)(xin)(xin)(xin)矛盾(dun)、迎(ying)接(jie)新(xin)(xin)(xin)(xin)(xin)挑戰(zhan)(zhan)、形成(cheng)新(xin)(xin)(xin)(xin)(xin)優勢，文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)重要(yao)軟實(shi)(shi)力(li)，必(bi)須增強戰(zhan)(zhan)略定(ding)力(li)、講好(hao)(hao)中國(guo)(guo)(guo)(guo)故事(shi)，為推(tui)(tui)動(dong)(dong)(dong)構建(jian)人(ren)(ren)(ren)類命(ming)(ming)運共同體(ti)(ti)提供持久(jiu)而(er)深(shen)厚的(de)(de)精神(shen)(shen)動(dong)(dong)(dong)力(li)。走好(hao)(hao)新(xin)(xin)(xin)(xin)(xin)的(de)(de)趕考(kao)之(zhi)路，進(jin)(jin)行偉(wei)大(da)(da)斗爭(zheng)、建(jian)設(she)(she)(she)偉(wei)大(da)(da)工程(cheng)、推(tui)(tui)進(jin)(jin)偉(wei)大(da)(da)事(shi)業、實(shi)(shi)現(xian)偉(wei)大(da)(da)夢想(xiang)，我(wo)們要(yao)更加堅定(ding)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)自(zi)信(xin)，自(zi)覺肩負起(qi)新(xin)(xin)(xin)(xin)(xin)的(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)使命(ming)(ming)，在實(shi)(shi)踐創(chuang)(chuang)(chuang)造(zao)中進(jin)(jin)行文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)創(chuang)(chuang)(chuang)造(zao)，在歷史(shi)(shi)進(jin)(jin)步(bu)中實(shi)(shi)現(xian)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)進(jin)(jin)步(bu)，為全(quan)(quan)面(mian)(mian)建(jian)設(she)(she)(she)社(she)會(hui)主義現(xian)代化(hua)(hua)(hua)(hua)(hua)(hua)國(guo)(guo)(guo)(guo)家(jia)提供思想(xiang)保證、輿論支(zhi)持、精神(shen)(shen)動(dong)(dong)(dong)力(li)和文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)條(tiao)件(jian)。

 

　　二、總體要求 

　　（一(yi)）指導(dao)(dao)思(si)想(xiang)(xiang)(xiang)。高舉中(zhong)國(guo)特(te)色社會(hui)主(zhu)義(yi)(yi)偉大(da)(da)旗(qi)幟，堅持(chi)以(yi)馬(ma)克思(si)列寧主(zhu)義(yi)(yi)、毛澤東(dong)思(si)想(xiang)(xiang)(xiang)、鄧小平(ping)理論、“三個代表”重(zhong)要(yao)思(si)想(xiang)(xiang)(xiang)、科學(xue)發(fa)展(zhan)(zhan)觀(guan)、習(xi)(xi)近(jin)平(ping)新(xin)(xin)時代中(zhong)國(guo)特(te)色社會(hui)主(zhu)義(yi)(yi)思(si)想(xiang)(xiang)(xiang)為(wei)(wei)(wei)指導(dao)(dao)，全(quan)(quan)面(mian)貫徹(che)習(xi)(xi)近(jin)平(ping)總(zong)(zong)書記關(guan)于宣傳思(si)想(xiang)(xiang)(xiang)工作的(de)(de)(de)(de)重(zhong)要(yao)思(si)想(xiang)(xiang)(xiang)，堅持(chi)把馬(ma)克思(si)主(zhu)義(yi)(yi)基本原(yuan)理同中(zhong)國(guo)具(ju)體(ti)實際相結(jie)合(he)(he)、同中(zhong)華(hua)優秀傳統文(wen)(wen)化(hua)(hua)相結(jie)合(he)(he)，圍(wei)繞(rao)新(xin)(xin)時代中(zhong)國(guo)特(te)色社會(hui)主(zhu)義(yi)(yi)事業(ye)總(zong)(zong)體(ti)布局(ju)和戰略(lve)布局(ju)，圍(wei)繞(rao)立足(zu)新(xin)(xin)發(fa)展(zhan)(zhan)階(jie)段、貫徹(che)新(xin)(xin)發(fa)展(zhan)(zhan)理念、構建(jian)新(xin)(xin)發(fa)展(zhan)(zhan)格局(ju)，聚(ju)(ju)焦舉旗(qi)幟、聚(ju)(ju)民心、育新(xin)(xin)人、興文(wen)(wen)化(hua)(hua)、展(zhan)(zhan)形(xing)(xing)象的(de)(de)(de)(de)使命任務，以(yi)社會(hui)主(zhu)義(yi)(yi)核心價值觀(guan)為(wei)(wei)(wei)引領(ling)，以(yi)推動(dong)文(wen)(wen)化(hua)(hua)高質量發(fa)展(zhan)(zhan)為(wei)(wei)(wei)主(zhu)題，以(yi)深化(hua)(hua)文(wen)(wen)化(hua)(hua)領(ling)域供給側結(jie)構性改(gai)革為(wei)(wei)(wei)主(zhu)線，以(yi)文(wen)(wen)化(hua)(hua)改(gai)革創新(xin)(xin)為(wei)(wei)(wei)根(gen)本動(dong)力(li)，以(yi)滿足(zu)人民日(ri)益增長的(de)(de)(de)(de)精神文(wen)(wen)化(hua)(hua)生(sheng)活需(xu)要(yao)為(wei)(wei)(wei)根(gen)本目(mu)的(de)(de)(de)(de)，堅持(chi)穩中(zhong)求進、守正創新(xin)(xin)，著力(li)堅持(chi)和完(wan)善繁榮發(fa)展(zhan)(zhan)社會(hui)主(zhu)義(yi)(yi)先進文(wen)(wen)化(hua)(hua)的(de)(de)(de)(de)制度(du)，著力(li)鞏固(gu)馬(ma)克思(si)主(zhu)義(yi)(yi)在(zai)意識形(xing)(xing)態領(ling)域的(de)(de)(de)(de)指導(dao)(dao)地位、鞏固(gu)全(quan)(quan)黨(dang)全(quan)(quan)國(guo)人民團結(jie)奮斗(dou)的(de)(de)(de)(de)共同思(si)想(xiang)(xiang)(xiang)基礎，著力(li)建(jian)設具(ju)有(you)強(qiang)(qiang)大(da)(da)凝(ning)聚(ju)(ju)力(li)和引領(ling)力(li)的(de)(de)(de)(de)社會(hui)主(zhu)義(yi)(yi)意識形(xing)(xing)態、具(ju)有(you)強(qiang)(qiang)大(da)(da)生(sheng)命力(li)和創造(zao)力(li)的(de)(de)(de)(de)社會(hui)主(zhu)義(yi)(yi)精神文(wen)(wen)明、具(ju)有(you)強(qiang)(qiang)大(da)(da)感召(zhao)力(li)和影響力(li)的(de)(de)(de)(de)中(zhong)華(hua)文(wen)(wen)化(hua)(hua)軟實力(li)，不斷鑄就(jiu)中(zhong)華(hua)文(wen)(wen)化(hua)(hua)新(xin)(xin)輝煌，為(wei)(wei)(wei)建(jian)成社會(hui)主(zhu)義(yi)(yi)文(wen)(wen)化(hua)(hua)強(qiang)(qiang)國(guo)奠定堅實基礎。

　　（二）工作原則

　　——堅持黨的全面領(ling)導(dao)。堅持和完善黨領(ling)導(dao)文化發展(zhan)的體(ti)制(zhi)機制(zhi)，貫徹(che)落(luo)實黨管宣傳、黨管意識(shi)形態(tai)、黨管媒體(ti)原(yuan)則，把(ba)黨的領(ling)導(dao)落(luo)實到宣傳思想(xiang)文化工(gong)作方方面面，為(wei)實現文化高質量(liang)發展(zhan)提供根本保(bao)證。

　　——堅持(chi)人(ren)(ren)(ren)民(min)至上。以人(ren)(ren)(ren)民(min)為(wei)中(zhong)心，尊重人(ren)(ren)(ren)民(min)主體地(di)位(wei)，保障人(ren)(ren)(ren)民(min)文化權益，把宣傳、教育、引(yin)導和服務群眾結合起來，鼓勵(li)人(ren)(ren)(ren)民(min)參與文化創新創造(zao)、依(yi)法(fa)參與國家文化治理，做到(dao)文化發展為(wei)了人(ren)(ren)(ren)民(min)、依(yi)靠人(ren)(ren)(ren)民(min)、成果由(you)人(ren)(ren)(ren)民(min)共享，促進滿足(zu)人(ren)(ren)(ren)民(min)文化需求和增強人(ren)(ren)(ren)民(min)精神力量相統一。

　　——堅持(chi)新(xin)發(fa)展(zhan)(zhan)理(li)念。把新(xin)發(fa)展(zhan)(zhan)理(li)念貫穿文(wen)化(hua)發(fa)展(zhan)(zhan)全過(guo)程和各領域，優化(hua)文(wen)化(hua)發(fa)展(zhan)(zhan)生態，轉變文(wen)化(hua)發(fa)展(zhan)(zhan)方式，重構文(wen)化(hua)發(fa)展(zhan)(zhan)格局(ju)，實現更(geng)高(gao)質(zhi)量、更(geng)有效率、更(geng)加公平、更(geng)可持(chi)續、更(geng)為(wei)安全的發(fa)展(zhan)(zhan)。

　　——堅(jian)(jian)持固本(ben)培元、守(shou)正(zheng)創(chuang)新。堅(jian)(jian)持中國特色社會(hui)主義文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)發(fa)展道路，堅(jian)(jian)持社會(hui)主義核心價值體系，堅(jian)(jian)定不移(yi)深化(hua)(hua)(hua)(hua)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)體制改革，有序推進文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)對(dui)外開放(fang)，增強文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)發(fa)展動力，激(ji)發(fa)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)發(fa)展活力，發(fa)展社會(hui)主義先進文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)，繼承(cheng)革命文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)，傳(chuan)承(cheng)和弘(hong)揚中華優秀傳(chuan)統文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)。

　　——堅持把(ba)社會(hui)效(xiao)益放(fang)在首(shou)位、社會(hui)效(xiao)益和(he)(he)經(jing)濟(ji)(ji)效(xiao)益相(xiang)統(tong)一。把(ba)握社會(hui)主(zhu)義市場(chang)經(jing)濟(ji)(ji)條件下(xia)文(wen)(wen)化(hua)建(jian)設的(de)特點和(he)(he)規律，正確處理文(wen)(wen)化(hua)的(de)意識(shi)形態屬性和(he)(he)產業屬性、社會(hui)效(xiao)益和(he)(he)經(jing)濟(ji)(ji)效(xiao)益之間(jian)的(de)關(guan)系，推動有(you)效(xiao)市場(chang)和(he)(he)有(you)為政(zheng)府更好結(jie)合，彰顯(xian)和(he)(he)壯大主(zhu)流(liu)價值、主(zhu)流(liu)輿(yu)論、主(zhu)流(liu)文(wen)(wen)化(hua)。

　　——堅(jian)持統(tong)(tong)(tong)籌兼(jian)顧(gu)、全面推(tui)進(jin)。牢固樹立系統(tong)(tong)(tong)觀念，統(tong)(tong)(tong)籌發展和安全，統(tong)(tong)(tong)籌理論與(yu)輿論、文(wen)(wen)(wen)化(hua)與(yu)文(wen)(wen)(wen)明、內宣與(yu)外宣、網上與(yu)網下，統(tong)(tong)(tong)籌國內與(yu)國際、事業與(yu)產業、國有與(yu)民營(ying)、陣地與(yu)市場，促進(jin)系統(tong)(tong)(tong)集成、協同高效，實(shi)現文(wen)(wen)(wen)化(hua)發展質量、結構、規模、速度、效益、安全相統(tong)(tong)(tong)一(yi)。

　　（三）目標任務

　　——全黨全社會(hui)的思想自覺和理論自信進一步增(zeng)強，習近平新(xin)時代中國特色(se)社會(hui)主(zhu)義(yi)思想綻放出更(geng)加(jia)絢麗的真(zhen)理光芒，人民在精(jing)神上更(geng)加(jia)主(zhu)動，新(xin)時代中國發(fa)展進步的精(jing)神動力更(geng)加(jia)充沛(pei)。

　　——社會文明程度得到新(xin)提(ti)高，社會主義核心(xin)價值觀深(shen)入人心(xin)，中華民族的家國情懷(huai)更加深(shen)厚、凝聚力進一步增強，人民思想道(dao)德素(su)質、科學文化素(su)質和身心(xin)健(jian)康素(su)質明顯(xian)提(ti)高。

　　——文(wen)(wen)(wen)化事業和文(wen)(wen)(wen)化產(chan)業更(geng)加(jia)繁榮(rong)，公(gong)共文(wen)(wen)(wen)化服務體(ti)系、文(wen)(wen)(wen)化產(chan)業體(ti)系、全媒體(ti)傳(chuan)播體(ti)系和文(wen)(wen)(wen)化遺產(chan)保護傳(chuan)承利用體(ti)系更(geng)加(jia)健(jian)全，文(wen)(wen)(wen)化創新創造活力顯著提升(sheng)，文(wen)(wen)(wen)化和旅游深度融合，城鄉區(qu)域文(wen)(wen)(wen)化發(fa)展更(geng)加(jia)均衡(heng)協調，人民精(jing)神文(wen)(wen)(wen)化生活日(ri)益豐富。

　　——中華文(wen)(wen)化(hua)影響力(li)進一步提升，中外文(wen)(wen)化(hua)交流和文(wen)(wen)明(ming)對話更(geng)加深入(ru)，中國形象(xiang)更(geng)加可(ke)信、可(ke)愛、可(ke)敬，推動(dong)構(gou)建人類命運共同(tong)體的人文(wen)(wen)基礎更(geng)加堅(jian)實。

　　——中國(guo)特色社會(hui)主義文(wen)化(hua)制(zhi)度更加完善，文(wen)化(hua)法(fa)律法(fa)規(gui)體系和政(zheng)策(ce)體系更加健全，文(wen)化(hua)治理效能進(jin)一步提升。

 

　　三、強化思想理論武裝 

　　堅持用習近平新時代(dai)中(zhong)國(guo)(guo)特色(se)社(she)(she)會主(zhu)(zhu)義思想武裝全黨、教(jiao)育(yu)人民、指(zhi)導實踐、推動工(gong)作，深化馬克思主(zhu)(zhu)義理(li)論研究和(he)建設，推進馬克思主(zhu)(zhu)義中(zhong)國(guo)(guo)化時代(dai)化，增強廣大黨員干部群眾中(zhong)國(guo)(guo)特色(se)社(she)(she)會主(zhu)(zhu)義道路自(zi)信、理(li)論自(zi)信、制度自(zi)信、文化自(zi)信。

　　（一）推動(dong)當代(dai)中國(guo)馬克(ke)思(si)主義、21世紀馬克(ke)思(si)主義深入人(ren)心

　　把學(xue)習宣(xuan)(xuan)傳貫徹習近(jin)平(ping)新時代中國特色社(she)會主義(yi)(yi)思(si)想作(zuo)為長(chang)期重(zhong)大(da)政(zheng)治任務，完善持續(xu)深入學(xue)習的(de)(de)常(chang)態化(hua)長(chang)效化(hua)機制，健(jian)全用黨(dang)的(de)(de)創(chuang)新理(li)(li)(li)(li)論(lun)(lun)(lun)武裝全黨(dang)、教(jiao)育人民(min)的(de)(de)工作(zuo)體系(xi)。編輯出版(ban)習近(jin)平(ping)總(zong)書記(ji)系(xi)列(lie)重(zhong)要著作(zuo)。加(jia)強(qiang)對習近(jin)平(ping)新時代中國特色社(she)會主義(yi)(yi)思(si)想整體性(xing)系(xi)統性(xing)研究(jiu)、學(xue)理(li)(li)(li)(li)性(xing)闡釋和(he)(he)學(xue)科性(xing)建設，加(jia)強(qiang)對實(shi)現(xian)馬克(ke)思(si)主義(yi)(yi)中國化(hua)新的(de)(de)飛躍(yue)的(de)(de)重(zhong)大(da)原創(chuang)性(xing)貢獻的(de)(de)研究(jiu)闡釋宣(xuan)(xuan)傳。持續(xu)開(kai)(kai)展(zhan)(zhan)中國特色社(she)會主義(yi)(yi)和(he)(he)中國夢(meng)宣(xuan)(xuan)傳教(jiao)育。完善黨(dang)委（黨(dang)組）理(li)(li)(li)(li)論(lun)(lun)(lun)學(xue)習中心組等各層級學(xue)習制度，組織(zhi)開(kai)(kai)展(zhan)(zhan)列(lie)席旁聽和(he)(he)督促(cu)檢查。持續(xu)開(kai)(kai)展(zhan)(zhan)黨(dang)員大(da)規模輪訓。綜合運用全媒體方(fang)式(shi)(shi)(shi)、大(da)眾(zhong)化(hua)語言(yan)、藝術化(hua)形式(shi)(shi)(shi)，結合黨(dang)治國理(li)(li)(li)(li)政(zheng)的(de)(de)生動(dong)實(shi)踐和(he)(he)歷史性(xing)成就(jiu)，全方(fang)位、多層次開(kai)(kai)展(zhan)(zhan)對象(xiang)化(hua)、分眾(zhong)化(hua)、互(hu)動(dong)化(hua)理(li)(li)(li)(li)論(lun)(lun)(lun)宣(xuan)(xuan)傳普及。創(chuang)新高(gao)等學(xue)校(xiao)思(si)政(zheng)課(ke)內容和(he)(he)方(fang)式(shi)(shi)(shi)，鼓(gu)勵文化(hua)名家講思(si)政(zheng)課(ke)，打造思(si)政(zheng)精品課(ke)程，推動(dong)黨(dang)的(de)(de)創(chuang)新理(li)(li)(li)(li)論(lun)(lun)(lun)進教(jiao)材、進課(ke)堂、進學(xue)生頭(tou)腦(nao)。（見專(zhuan)欄1）

　　（二）建(jian)設中(zhong)國(guo)特(te)色、中(zhong)國(guo)風格、中(zhong)國(guo)氣派(pai)的哲學(xue)社(she)會科學(xue)

　　把(ba)習近平(ping)新(xin)時代(dai)中(zhong)(zhong)國(guo)特色(se)(se)社會(hui)(hui)主義(yi)思(si)想貫穿哲(zhe)(zhe)學(xue)(xue)(xue)社會(hui)(hui)科(ke)學(xue)(xue)(xue)各(ge)領域各(ge)學(xue)(xue)(xue)科(ke)，加快構建中(zhong)(zhong)國(guo)特色(se)(se)哲(zhe)(zhe)學(xue)(xue)(xue)社會(hui)(hui)科(ke)學(xue)(xue)(xue)，推進學(xue)(xue)(xue)科(ke)體系、學(xue)(xue)(xue)術體系、話語體系建設和(he)創(chuang)新(xin)。加強(qiang)頂層設計和(he)統(tong)籌協(xie)調，制定中(zhong)(zhong)長期發展規(gui)劃。加強(qiang)學(xue)(xue)(xue)科(ke)基(ji)礎理論(lun)建設，打造具有中(zhong)(zhong)國(guo)特色(se)(se)的理論(lun)學(xue)(xue)(xue)派。深化當代(dai)中(zhong)(zhong)國(guo)馬克思(si)主義(yi)政治經濟學(xue)(xue)(xue)研究。堅持問題(ti)導向，圍繞事關黨和(he)國(guo)家事業發展全局的戰略問題(ti)，推出一批扎根(gen)中(zhong)(zhong)國(guo)大地(di)、聚焦(jiao)偉(wei)大實踐、反映時代(dai)特征的原創(chuang)性(xing)、標志性(xing)科(ke)研成果，推動重大學(xue)(xue)(xue)術成果國(guo)際化傳播。培育高效整合國(guo)內(nei)外學(xue)(xue)(xue)術資源、引領學(xue)(xue)(xue)科(ke)創(chuang)新(xin)發展的學(xue)(xue)(xue)術平(ping)臺。充分發揮國(guo)家社會(hui)(hui)科(ke)學(xue)(xue)(xue)基(ji)金示(shi)范引導作用。深入推進中(zhong)(zhong)國(guo)特色(se)(se)新(xin)型智庫建設。（見(jian)專(zhuan)欄(lan)2）（見(jian)專(zhuan)欄(lan)3）

 

　　四、加強新時代思想道德建設和群眾性精神文明創建 

　　堅持依法治國和以德治國相結合(he)，深入貫徹(che)落實《新(xin)時代(dai)公民道(dao)德建設實施(shi)綱要(yao)》、《新(xin)時代(dai)愛(ai)國主(zhu)義教育(yu)實施(shi)綱要(yao)》，推動形成(cheng)適應新(xin)時代(dai)要(yao)求(qiu)的思想(xiang)觀念、精神(shen)面貌(mao)、文(wen)明風尚、行為規范，培養擔當民族(zu)復(fu)興大任的時代(dai)新(xin)人。

　　（一）深入推進(jin)社會主義核心價值(zhi)觀建(jian)設

　　持續深化社(she)會主(zhu)義(yi)(yi)(yi)(yi)(yi)核心價(jia)(jia)值觀(guan)(guan)宣(xuan)傳(chuan)教(jiao)(jiao)(jiao)育(yu)，增進認知認同、樹立鮮明導向、強化示范帶動。堅持貫(guan)穿結(jie)合融入、落(luo)細落(luo)小落(luo)實，把社(she)會主(zhu)義(yi)(yi)(yi)(yi)(yi)核心價(jia)(jia)值觀(guan)(guan)要求融入日(ri)常生活，融入法治(zhi)建設(she)。推動理(li)想信念教(jiao)(jiao)(jiao)育(yu)常態化制(zhi)度化，筑牢黨員干部(bu)、青少(shao)年等(deng)重點群(qun)體的理(li)想信念之基(ji)。圍繞“七(qi)一”、“八一”、“十一”等(deng)重大時間節點，依(yi)托革命歷(li)史類紀念設(she)施、遺址和愛國(guo)(guo)(guo)主(zhu)義(yi)(yi)(yi)(yi)(yi)教(jiao)(jiao)(jiao)育(yu)基(ji)地等(deng)載體，加強愛國(guo)(guo)(guo)主(zhu)義(yi)(yi)(yi)(yi)(yi)、集體主(zhu)義(yi)(yi)(yi)(yi)(yi)、社(she)會主(zhu)義(yi)(yi)(yi)(yi)(yi)教(jiao)(jiao)(jiao)育(yu)，弘(hong)揚黨和人民(min)在各個(ge)歷(li)史時期奮斗中形成的偉大精(jing)神(shen)。加強公益廣告宣(xuan)傳(chuan)。統籌(chou)開展(zhan)誠信教(jiao)(jiao)(jiao)育(yu)、勤儉(jian)節約教(jiao)(jiao)(jiao)育(yu)、勞動創造幸福主(zhu)題宣(xuan)傳(chuan)教(jiao)(jiao)(jiao)育(yu)。強化祖國(guo)(guo)(guo)統一和民(min)族(zu)團結(jie)進步宣(xuan)傳(chuan)教(jiao)(jiao)(jiao)育(yu)，深化“一國(guo)(guo)(guo)兩(liang)制(zhi)”實踐教(jiao)(jiao)(jiao)育(yu)，強化全(quan)民(min)國(guo)(guo)(guo)防教(jiao)(jiao)(jiao)育(yu)，促(cu)進平安中國(guo)(guo)(guo)建設(she)。（見專欄4）

　　（二）加強公民道(dao)德建(jian)設(she)

　　傳承弘(hong)揚中華(hua)傳統美(mei)德(de)(de)(de)(de)(de)(de)(de)，加(jia)強社(she)會公德(de)(de)(de)(de)(de)(de)(de)、職(zhi)業道(dao)(dao)德(de)(de)(de)(de)(de)(de)(de)、家庭美(mei)德(de)(de)(de)(de)(de)(de)(de)、個人品德(de)(de)(de)(de)(de)(de)(de)建(jian)設，加(jia)強家庭、家教(jiao)(jiao)、家風建(jian)設。加(jia)強對革命、建(jian)設、改革時期各類先(xian)進典型的(de)學(xue)習宣傳，尊崇褒揚英(ying)雄模范，關心關愛先(xian)進典型人物(wu)。健全家庭、學(xue)校、政府、社(she)會相結合的(de)思想道(dao)(dao)德(de)(de)(de)(de)(de)(de)(de)教(jiao)(jiao)育體系，把立德(de)(de)(de)(de)(de)(de)(de)樹人貫穿(chuan)學(xue)校教(jiao)(jiao)育全過程(cheng)。發揮(hui)優秀文(wen)化(hua)產品陶冶(ye)道(dao)(dao)德(de)(de)(de)(de)(de)(de)(de)情操的(de)作用，完善市民公約、鄉規民約、學(xue)生守(shou)則、團(tuan)體章(zhang)程(cheng)等社(she)會規范，廣泛開展弘(hong)揚時代新(xin)風行動，深化(hua)道(dao)(dao)德(de)(de)(de)(de)(de)(de)(de)領域突出問題治理(li)。加(jia)強農村思想道(dao)(dao)德(de)(de)(de)(de)(de)(de)(de)建(jian)設，創(chuang)新(xin)文(wen)化(hua)科技衛(wei)生“三下鄉”長效機制。（見專欄5）

　　（三）加強(qiang)和改進思想(xiang)政治工作

　　貫徹落實《中共(gong)中央、國務院(yuan)關于新時代加強和(he)改進(jin)思(si)(si)想政(zheng)治工作的(de)意(yi)見》。加強形勢政(zheng)策教育(yu)和(he)基本國情教育(yu)。加強大中小學思(si)(si)想政(zheng)治建設，打造(zao)一批高(gao)等學校思(si)(si)政(zheng)類(lei)公眾號，完(wan)善領導(dao)干(gan)部、國企骨干(gan)、新時代先進(jin)人物(wu)等群體走進(jin)校園(yuan)開展思(si)(si)想政(zheng)治教育(yu)制度。健全社會心理(li)服務體系和(he)疏導(dao)機制、危機干(gan)預機制，塑造(zao)自尊自信、理(li)性平和(he)、積(ji)極向上的(de)社會心態。

　　（四）創(chuang)新拓展(zhan)群眾性精神(shen)文(wen)明(ming)創(chuang)建活(huo)動(dong)

　　以(yi)實(shi)(shi)施(shi)文(wen)(wen)明(ming)(ming)創(chuang)建(jian)(jian)(jian)工程(cheng)為抓手，推動(dong)文(wen)(wen)明(ming)(ming)培(pei)育、文(wen)(wen)明(ming)(ming)實(shi)(shi)踐(jian)、文(wen)(wen)明(ming)(ming)創(chuang)建(jian)(jian)(jian)不斷(duan)深入(ru)。創(chuang)造性開展文(wen)(wen)明(ming)(ming)城市、文(wen)(wen)明(ming)(ming)村鎮、文(wen)(wen)明(ming)(ming)單位、文(wen)(wen)明(ming)(ming)家庭、文(wen)(wen)明(ming)(ming)校(xiao)園和(he)未(wei)成年人(ren)思想(xiang)道德建(jian)(jian)(jian)設工作先進等(deng)精神(shen)文(wen)(wen)明(ming)(ming)創(chuang)建(jian)(jian)(jian)活動(dong)，拓展新(xin)時代文(wen)(wen)明(ming)(ming)實(shi)(shi)踐(jian)中心(xin)建(jian)(jian)(jian)設。弘揚(yang)科學精神(shen)，深入(ru)開展愛國衛生運動(dong)，深化(hua)文(wen)(wen)明(ming)(ming)餐桌(zhuo)行動(dong)和(he)“光盤行動(dong)”，倡導文(wen)(wen)明(ming)(ming)健康、綠色(se)環保的生活方式。健全志愿服務體系，廣泛開展志愿服務關愛行動(dong)。加強網絡文(wen)(wen)明(ming)(ming)建(jian)(jian)(jian)設。（見(jian)專欄6）（見(jian)專欄7）

 

　　五、鞏固壯大主流輿論 

　　堅(jian)持正確政治方向、輿(yu)論(lun)導向和價值取(qu)向，堅(jian)持馬(ma)克思主(zhu)(zhu)義(yi)新(xin)聞觀，堅(jian)持團結(jie)穩(wen)定(ding)鼓勁、正面(mian)宣傳為(wei)主(zhu)(zhu)，唱響主(zhu)(zhu)旋律，激發(fa)正能量，發(fa)展壯大主(zhu)(zhu)流媒(mei)體，不斷增強新(xin)聞輿(yu)論(lun)傳播力(li)、引導力(li)、影響力(li)、公信力(li)。

　　（一）構建(jian)主流(liu)輿論新格局

　　加強(qiang)(qiang)頂層設(she)計(ji)，注重總體(ti)布(bu)局，強(qiang)(qiang)化(hua)(hua)整體(ti)推進(jin)，構(gou)建(jian)網(wang)上網(wang)下一(yi)體(ti)、內宣(xuan)(xuan)(xuan)外宣(xuan)(xuan)(xuan)聯(lian)動(dong)的(de)(de)主流輿(yu)論格局。突出做好習近(jin)平新(xin)時代中(zhong)國特色社會主義思(si)想的(de)(de)新(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)，精心(xin)(xin)(xin)組(zu)織主題宣(xuan)(xuan)(xuan)傳(chuan)、形勢宣(xuan)(xuan)(xuan)傳(chuan)、成(cheng)就宣(xuan)(xuan)(xuan)傳(chuan)、典型宣(xuan)(xuan)(xuan)傳(chuan)，更(geng)好強(qiang)(qiang)信(xin)(xin)心(xin)(xin)(xin)、聚民(min)心(xin)(xin)(xin)、暖人心(xin)(xin)(xin)、筑同心(xin)(xin)(xin)。改(gai)進(jin)和(he)創(chuang)新(xin)內容(rong)表現(xian)形式，打(da)造群眾(zhong)喜聞(wen)樂見的(de)(de)新(xin)聞(wen)報(bao)道精品。持續推進(jin)網(wang)絡內容(rong)建(jian)設(she)，建(jian)設(she)具有廣泛影響力的(de)(de)國家級新(xin)聞(wen)信(xin)(xin)息內容(rong)聚合發布(bu)平臺。加強(qiang)(qiang)傳(chuan)播效果評(ping)(ping)估，健全媒體(ti)自(zi)評(ping)(ping)、媒體(ti)互評(ping)(ping)和(he)重點(dian)(dian)點(dian)(dian)評(ping)(ping)相結(jie)合的(de)(de)新(xin)聞(wen)閱評(ping)(ping)體(ti)系。建(jian)立項目化(hua)(hua)主導(dao)、團隊化(hua)(hua)運作(zuo)、立體(ti)化(hua)(hua)作(zuo)戰(zhan)和(he)日(ri)常工作(zuo)相結(jie)合的(de)(de)運行(xing)機制，促進(jin)對內和(he)對外宣(xuan)(xuan)(xuan)傳(chuan)協同高效。

　　（二(er)）建設(she)全媒體傳播體系

　　加快推進媒(mei)(mei)(mei)體(ti)深度(du)(du)融合發展，有效整合各種媒(mei)(mei)(mei)介資源(yuan)、生產要素，推動在信息內容(rong)(rong)、技(ji)術應用、平(ping)(ping)臺終端、管理(li)手段(duan)等方面共融互通(tong)，打造(zao)(zao)一(yi)批具有強(qiang)大影響力、競爭力的新型主流媒(mei)(mei)(mei)體(ti)。統籌處(chu)理(li)好傳(chuan)統媒(mei)(mei)(mei)體(ti)和(he)新興媒(mei)(mei)(mei)體(ti)、中央媒(mei)(mei)(mei)體(ti)和(he)地方媒(mei)(mei)(mei)體(ti)、主流媒(mei)(mei)(mei)體(ti)和(he)商業(ye)平(ping)(ping)臺、大眾化媒(mei)(mei)(mei)體(ti)和(he)專業(ye)性(xing)媒(mei)(mei)(mei)體(ti)的關系(xi)，建(jian)立(li)以內容(rong)(rong)建(jian)設為根本、先進技(ji)術為支撐(cheng)、創新管理(li)為保障(zhang)的全媒(mei)(mei)(mei)體(ti)傳(chuan)播體(ti)系(xi)。推進內容(rong)(rong)生產供給側結(jie)構性(xing)改革，完(wan)善高質量內容(rong)(rong)產出機制，推廣互動式(shi)、服(fu)務式(shi)、場(chang)景式(shi)傳(chuan)播。強(qiang)化新一(yi)代(dai)信息技(ji)術支撐(cheng)引領作(zuo)用，支持主流媒(mei)(mei)(mei)體(ti)重塑采編流程、建(jian)設平(ping)(ping)臺終端、優化管理(li)手段(duan)、強(qiang)化版權保護、打造(zao)(zao)媒(mei)(mei)(mei)體(ti)資源(yuan)數據庫、提升內容(rong)(rong)生產力、占據傳(chuan)播制高點。創新媒(mei)(mei)(mei)體(ti)業(ye)態、傳(chuan)播方式(shi)和(he)運營模式(shi)，強(qiang)化用戶連接，發揮制度(du)(du)優勢和(he)市場(chang)作(zuo)用，增(zeng)強(qiang)主流媒(mei)(mei)(mei)體(ti)競爭力。（見專欄8）

　　（三(san)）建好用好管(guan)好網上輿論(lun)陣地

　　把黨管(guan)(guan)(guan)媒(mei)體原則貫徹(che)到新(xin)(xin)(xin)媒(mei)體領域，堅(jian)持正能量是(shi)總(zong)要求(qiu)、管(guan)(guan)(guan)得住是(shi)硬道理(li)、用(yong)得好是(shi)真本事。壓(ya)實網(wang)(wang)(wang)絡(luo)(luo)平臺主體責(ze)任、屬(shu)地管(guan)(guan)(guan)理(li)和(he)(he)主管(guan)(guan)(guan)主辦責(ze)任，加強和(he)(he)改(gai)進內容監管(guan)(guan)(guan)。強化(hua)對(dui)網(wang)(wang)(wang)絡(luo)(luo)平臺的分(fen)(fen)級分(fen)(fen)類管(guan)(guan)(guan)理(li)，加快完善平臺企業數據收(shou)集、使用(yong)、管(guan)(guan)(guan)理(li)等(deng)方面(mian)的法律規范(fan)，重點管(guan)(guan)(guan)好影響力大、用(yong)戶數多的網(wang)(wang)(wang)絡(luo)(luo)新(xin)(xin)(xin)技術新(xin)(xin)(xin)應用(yong)。規范(fan)建設運營政(zheng)府和(he)(he)其他公共服(fu)務(wu)部(bu)門(men)新(xin)(xin)(xin)媒(mei)體，提高政(zheng)務(wu)信(xin)息(xi)發布質(zhi)量。完善互聯網(wang)(wang)(wang)管(guan)(guan)(guan)理(li)法律法規，強化(hua)新(xin)(xin)(xin)聞(wen)信(xin)息(xi)采編轉(zhuan)載管(guan)(guan)(guan)理(li)，規范(fan)網(wang)(wang)(wang)站轉(zhuan)載行為和(he)(he)網(wang)(wang)(wang)絡(luo)(luo)轉(zhuan)載版權秩序。加強網(wang)(wang)(wang)絡(luo)(luo)信(xin)息(xi)內容生態治理(li)，打(da)擊網(wang)(wang)(wang)絡(luo)(luo)謠言(yan)、有害信(xin)息(xi)、虛假新(xin)(xin)(xin)聞(wen)、網(wang)(wang)(wang)絡(luo)(luo)敲詐、網(wang)(wang)(wang)絡(luo)(luo)水軍、有償刪帖等(deng)違法違規行為。

 

　　六、繁榮文化文藝創作生產 

　　堅(jian)持以(yi)人民(min)為中心(xin)的創作(zuo)導(dao)向，把(ba)創作(zuo)優秀作(zuo)品(pin)作(zuo)為中心(xin)環(huan)節，推出更(geng)多無(wu)愧(kui)于時代、無(wu)愧(kui)于人民(min)、無(wu)愧(kui)于民(min)族的精品(pin)力作(zuo)。

　　（一）完善(shan)引導(dao)激勵機(ji)制

　　健全文(wen)化(hua)(hua)創(chuang)作(zuo)生產傳播工(gong)作(zuo)機制(zhi)，倡(chang)導(dao)(dao)講(jiang)品位(wei)講(jiang)格調講(jiang)責任(ren)、抵制(zhi)低俗庸(yong)俗媚俗。保(bao)障和(he)激勵廣大(da)文(wen)化(hua)(hua)工(gong)作(zuo)者深入基層、深入一線，開展“深入生活(huo)、扎(zha)根(gen)人民”主題創(chuang)作(zuo)實踐活(huo)動(dong)。發揮文(wen)化(hua)(hua)領(ling)域國家基金和(he)專項資金的(de)激勵引導(dao)(dao)作(zuo)用(yong)，健全文(wen)化(hua)(hua)產品評(ping)價體系，深化(hua)(hua)全國性評(ping)獎制(zhi)度(du)改革。優(you)化(hua)(hua)重(zhong)點選(xuan)題策劃論(lun)證機制(zhi)，加(jia)(jia)強(qiang)重(zhong)大(da)題材(cai)內容審查(cha)把關(guan)。加(jia)(jia)強(qiang)文(wen)化(hua)(hua)領(ling)域職業道德(de)委員會(hui)(hui)建(jian)設(she)，建(jian)立行業社(she)會(hui)(hui)責任(ren)報告制(zhi)度(du)。深化(hua)(hua)影視業綜合改革。深化(hua)(hua)文(wen)娛領(ling)域綜合治理(li)，加(jia)(jia)強(qiang)明星代言(yan)、違法(fa)失德(de)藝(yi)人規范管(guan)(guan)理(li)。加(jia)(jia)強(qiang)思想政治引領(ling)，堅(jian)持團(tuan)結使用(yong)和(he)培養管(guan)(guan)理(li)并重(zhong)，做好(hao)新(xin)的(de)文(wen)藝(yi)群體工(gong)作(zuo)，推進新(xin)的(de)文(wen)藝(yi)組織建(jian)設(she)。

　　（二）推出更多精品(pin)力(li)作

　　提高組織(zhi)化程度，實(shi)(shi)施文藝(yi)作(zuo)品(pin)質量(liang)提升工程，支持當代(dai)文學藝(yi)術(shu)(shu)創(chuang)(chuang)作(zuo)，發揮重(zhong)(zhong)點(dian)選(xuan)題(ti)(ti)、重(zhong)(zhong)大項目(mu)的(de)(de)引領帶動(dong)作(zuo)用，推(tui)(tui)(tui)動(dong)文藝(yi)創(chuang)(chuang)作(zuo)從“高原(yuan)(yuan)”邁向(xiang)(xiang)“高峰”。加(jia)強(qiang)對文學、戲劇、電(dian)影、電(dian)視、音樂(le)、舞蹈、美(mei)術(shu)(shu)、攝影、書法、曲藝(yi)、雜技以(yi)及民(min)間文藝(yi)、群(qun)眾文藝(yi)等創(chuang)(chuang)作(zuo)的(de)(de)規(gui)劃引導。抓(zhua)好(hao)重(zhong)(zhong)大現實(shi)(shi)題(ti)(ti)材(cai)、重(zhong)(zhong)大革命(ming)和(he)(he)歷史題(ti)(ti)材(cai)、新時(shi)代(dai)發展題(ti)(ti)材(cai)、國(guo)家重(zhong)(zhong)大戰(zhan)略題(ti)(ti)材(cai)、愛國(guo)主(zhu)義題(ti)(ti)材(cai)、青少年題(ti)(ti)材(cai)、軍事題(ti)(ti)材(cai)的(de)(de)創(chuang)(chuang)作(zuo)生產，推(tui)(tui)(tui)出(chu)更多謳(ou)歌(ge)(ge)黨、謳(ou)歌(ge)(ge)祖(zu)國(guo)、謳(ou)歌(ge)(ge)人民(min)、謳(ou)歌(ge)(ge)新時(shi)代(dai)、謳(ou)歌(ge)(ge)英雄的(de)(de)精品(pin)力作(zuo)。建立重(zhong)(zhong)點(dian)創(chuang)(chuang)作(zuo)項目(mu)跟蹤推(tui)(tui)(tui)進機制(zhi)，加(jia)強(qiang)全流程質量(liang)管(guan)理。抓(zhua)好(hao)源頭(tou)原(yuan)(yuan)創(chuang)(chuang)，推(tui)(tui)(tui)動(dong)創(chuang)(chuang)作(zuo)重(zhong)(zhong)心和(he)(he)扶持資源向(xiang)(xiang)前(qian)端、源頭(tou)傾斜，推(tui)(tui)(tui)動(dong)好(hao)的(de)(de)文學作(zuo)品(pin)向(xiang)(xiang)劇本(ben)轉化，打造(zao)優秀原(yuan)(yuan)創(chuang)(chuang)劇本(ben)。制(zhi)定實(shi)(shi)施電(dian)影、電(dian)視劇、紀錄(lu)片創(chuang)(chuang)作(zuo)重(zhong)(zhong)點(dian)選(xuan)題(ti)(ti)規(gui)劃，建立滾動(dong)式、可持續的(de)(de)創(chuang)(chuang)作(zuo)生產機制(zhi)，提高原(yuan)(yuan)創(chuang)(chuang)能力和(he)(he)工業(ye)化水平。制(zhi)定實(shi)(shi)施出(chu)版(ban)(ban)物(wu)重(zhong)(zhong)點(dian)選(xuan)題(ti)(ti)規(gui)劃和(he)(he)古籍工作(zuo)中長期規(gui)劃，做好(hao)重(zhong)(zhong)大主(zhu)題(ti)(ti)和(he)(he)重(zhong)(zhong)點(dian)出(chu)版(ban)(ban)物(wu)出(chu)版(ban)(ban)。推(tui)(tui)(tui)動(dong)學術(shu)(shu)期刊繁(fan)榮發展。

　　（三）鼓勵(li)引導網絡文化(hua)創(chuang)作生產(chan)

　　鼓勵(li)文(wen)化(hua)(hua)(hua)(hua)單位和(he)廣大網(wang)(wang)民依托網(wang)(wang)絡(luo)(luo)(luo)(luo)平臺依法(fa)進行文(wen)化(hua)(hua)(hua)(hua)創(chuang)(chuang)作表達，推出(chu)更(geng)多優(you)秀的網(wang)(wang)絡(luo)(luo)(luo)(luo)文(wen)學、綜藝(yi)(yi)、影(ying)視(shi)、動漫、音樂(le)、體育(yu)、游戲產(chan)品(pin)(pin)和(he)數字出(chu)版產(chan)品(pin)(pin)、服務，推出(chu)更(geng)多高品(pin)(pin)質(zhi)的短視(shi)頻、網(wang)(wang)絡(luo)(luo)(luo)(luo)劇、網(wang)(wang)絡(luo)(luo)(luo)(luo)紀(ji)錄片等(deng)網(wang)(wang)絡(luo)(luo)(luo)(luo)視(shi)聽(ting)節(jie)目，發展積極健(jian)康(kang)的網(wang)(wang)絡(luo)(luo)(luo)(luo)文(wen)化(hua)(hua)(hua)(hua)。實施網(wang)(wang)絡(luo)(luo)(luo)(luo)精品(pin)(pin)出(chu)版、網(wang)(wang)絡(luo)(luo)(luo)(luo)音樂(le)產(chan)業扶持計劃。加強各(ge)類網(wang)(wang)絡(luo)(luo)(luo)(luo)文(wen)化(hua)(hua)(hua)(hua)創(chuang)(chuang)作生產(chan)平臺建設，鼓勵(li)對網(wang)(wang)絡(luo)(luo)(luo)(luo)原創(chuang)(chuang)作品(pin)(pin)進行多層次(ci)開(kai)發，引導(dao)和(he)規范網(wang)(wang)絡(luo)(luo)(luo)(luo)直播等(deng)健(jian)康(kang)發展。加強和(he)創(chuang)(chuang)新網(wang)(wang)絡(luo)(luo)(luo)(luo)文(wen)藝(yi)(yi)評(ping)論，推動文(wen)藝(yi)(yi)評(ping)獎向網(wang)(wang)絡(luo)(luo)(luo)(luo)文(wen)藝(yi)(yi)創(chuang)(chuang)作延伸。（見專欄(lan)9）

　　（四）加強版權(quan)保護和開發利(li)用(yong)

　　完善(shan)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)體(ti)系。完善(shan)著作權(quan)(quan)(quan)(quan)登記、集(ji)體(ti)管理制(zhi)度，健全(quan)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)和(he)交易(yi)系統，強(qiang)(qiang)化版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)全(quan)鏈條保(bao)護(hu)(hu)和(he)經營(ying)開(kai)發，促進展會版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)集(ji)中(zhong)交易(yi)。加強(qiang)(qiang)數字(zi)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)，推動數字(zi)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)發展和(he)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)業態融合，鼓(gu)勵有條件(jian)的(de)機構和(he)單位(wei)建設(she)基于區塊鏈技術的(de)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)平臺。加強(qiang)(qiang)傳統文化、傳統知識等領域的(de)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)。加強(qiang)(qiang)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)資產管理，健全(quan)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)資產評(ping)估(gu)體(ti)系，研究防止版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)濫用(yong)相關(guan)制(zhi)度。完善(shan)便民利民的(de)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)公共服務體(ti)系，加強(qiang)(qiang)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)宣傳教育。提高(gao)版(ban)(ban)(ban)(ban)(ban)權(quan)(quan)(quan)(quan)保(bao)護(hu)(hu)工作法治化水(shui)平，加大對侵權(quan)(quan)(quan)(quan)盜版(ban)(ban)(ban)(ban)(ban)行為的(de)執法監(jian)管和(he)打擊力度，持續(xu)開(kai)展“劍(jian)網”專項行動。

 

　　七、傳承弘揚中華優秀傳統文化和革命文化 

　　堅守中(zhong)華(hua)文化(hua)立(li)場，堅持(chi)創造(zao)性轉化(hua)、創新性發展，賡續(xu)中(zhong)華(hua)文脈(mo)，傳承(cheng)紅(hong)色基因，建設中(zhong)華(hua)民族共有精(jing)神家(jia)園，凝聚(ju)中(zhong)華(hua)兒女團結奮進(jin)的精(jing)神力量(liang)。

　　（一(yi)）加強中華優(you)秀傳統(tong)文(wen)化和(he)革命文(wen)化研究闡釋

　　深(shen)入(ru)研(yan)(yan)(yan)究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)明、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)化(hua)(hua)(hua)的(de)起源和特質，構(gou)建中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)文(wen)(wen)化(hua)(hua)(hua)基(ji)因的(de)理(li)(li)念體系。加(jia)強(qiang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華民族(zu)共(gong)同(tong)(tong)體重(zhong)大基(ji)礎(chu)性問題(ti)研(yan)(yan)(yan)究(jiu)(jiu)，深(shen)入(ru)研(yan)(yan)(yan)究(jiu)(jiu)闡釋中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華民族(zu)共(gong)同(tong)(tong)體歷史、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華民族(zu)多元一體格(ge)局(ju)。深(shen)入(ru)實(shi)施中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華優秀傳(chuan)統(tong)(tong)文(wen)(wen)化(hua)(hua)(hua)傳(chuan)承發展(zhan)工程，加(jia)強(qiang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)明探源和考古研(yan)(yan)(yan)究(jiu)(jiu)成(cheng)果、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)化(hua)(hua)(hua)典籍等全媒體傳(chuan)播，提升博物館、紀念館和文(wen)(wen)物保護單位(wei)展(zhan)陳教(jiao)育(yu)水平。深(shen)入(ru)開展(zhan)革(ge)命歷史總體研(yan)(yan)(yan)究(jiu)(jiu)和專(zhuan)(zhuan)題(ti)研(yan)(yan)(yan)究(jiu)(jiu)，加(jia)大革(ge)命史料和文(wen)(wen)物調查征集研(yan)(yan)(yan)究(jiu)(jiu)力度。弘(hong)揚偉(wei)大建黨(dang)精神，系統(tong)(tong)梳理(li)(li)闡釋中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)共(gong)產黨(dang)人的(de)精神譜系。扶持民族(zu)民間文(wen)(wen)化(hua)(hua)(hua)整(zheng)理(li)(li)研(yan)(yan)(yan)究(jiu)(jiu)。挖掘、傳(chuan)承和弘(hong)揚中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)藥文(wen)(wen)化(hua)(hua)(hua)。（見(jian)專(zhuan)(zhuan)欄10）（見(jian)專(zhuan)(zhuan)欄11）

　　（二）加強(qiang)文物(wu)保(bao)護利用(yong)

　　樹牢(lao)保(bao)(bao)護(hu)(hu)(hu)歷史文(wen)(wen)(wen)(wen)(wen)(wen)化遺(yi)(yi)產責任重大的(de)觀念，增強對歷史文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)的(de)敬畏之心(xin)。全(quan)面加(jia)強考(kao)古(gu)(gu)工作(zuo)，健全(quan)“先考(kao)古(gu)(gu)、后出讓”制(zhi)度。加(jia)強文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)科(ke)技創新。統籌(chou)指導各類文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)資源普查和(he)(he)名(ming)錄公布(bu)，編制(zhi)文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)保(bao)(bao)護(hu)(hu)(hu)單(dan)位保(bao)(bao)護(hu)(hu)(hu)規(gui)劃等專項規(gui)劃，納(na)入國土空間規(gui)劃實施(shi)。推(tui)進世(shi)界文(wen)(wen)(wen)(wen)(wen)(wen)化遺(yi)(yi)產申報、保(bao)(bao)護(hu)(hu)(hu)管理和(he)(he)展(zhan)示宣傳。加(jia)強不可移(yi)動文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)和(he)(he)館藏文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)保(bao)(bao)護(hu)(hu)(hu)修復。加(jia)大流(liu)失文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)追(zhui)索返(fan)還工作(zuo)力度。推(tui)進文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)合理利(li)用，建設國家考(kao)古(gu)(gu)遺(yi)(yi)址公園(yuan)、文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)保(bao)(bao)護(hu)(hu)(hu)利(li)用示范區(qu)、文(wen)(wen)(wen)(wen)(wen)(wen)化遺(yi)(yi)產廊道，推(tui)介(jie)以文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)資源為載體(ti)的(de)國家文(wen)(wen)(wen)(wen)(wen)(wen)化地標(biao)和(he)(he)中華文(wen)(wen)(wen)(wen)(wen)(wen)明標(biao)識體(ti)系(xi)。實施(shi)中華文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)全(quan)媒(mei)體(ti)傳播(bo)計劃。健全(quan)文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)安全(quan)長效機制(zhi)，嚴厲打擊文(wen)(wen)(wen)(wen)(wen)(wen)物(wu)(wu)(wu)犯罪(zui)。

　　（三）加(jia)強非物質(zhi)文化遺產保護(hu)傳(chuan)承

　　健全非(fei)遺(yi)(yi)調查(cha)記錄體系、代(dai)表(biao)(biao)性(xing)項目(mu)制度、代(dai)表(biao)(biao)性(xing)傳(chuan)(chuan)承人認定(ding)與管(guan)理制度，對國家級非(fei)遺(yi)(yi)代(dai)表(biao)(biao)性(xing)項目(mu)實(shi)施(shi)動態管(guan)理，探(tan)索認定(ding)代(dai)表(biao)(biao)性(xing)傳(chuan)(chuan)承團體（群體），加(jia)強非(fei)遺(yi)(yi)傳(chuan)(chuan)承人群培養。提高非(fei)遺(yi)(yi)傳(chuan)(chuan)承實(shi)踐(jian)能力。強化整體性(xing)系統(tong)性(xing)保(bao)(bao)護，建設(she)國家級文化生(sheng)(sheng)態保(bao)(bao)護區(qu)、非(fei)遺(yi)(yi)特(te)色(se)村鎮和街區(qu)。強化融(rong)入生(sheng)(sheng)產(chan)生(sheng)(sheng)活，創新開(kai)展主題(ti)傳(chuan)(chuan)播(bo)活動，推(tui)進非(fei)遺(yi)(yi)進校園、進社區(qu)、進網絡(luo)。（見專欄12）

　　（四）推進國家(jia)文化公園建設

　　整合長(chang)城、大運(yun)河(he)、長(chang)征、黃河(he)、長(chang)江(jiang)沿(yan)線等(deng)重(zhong)要(yao)文(wen)化(hua)資源，強化(hua)文(wen)物和非遺真實完整保(bao)(bao)護(hu)傳(chuan)承，重(zhong)點建設管控保(bao)(bao)護(hu)、主(zhu)題展示(shi)、文(wen)旅融合、傳(chuan)統(tong)利用等(deng)主(zhu)體(ti)功能區，系統(tong)推進(jin)保(bao)(bao)護(hu)傳(chuan)承、研究發掘、環境(jing)配套、文(wen)旅融合、數字(zi)再現等(deng)重(zhong)點基礎工(gong)程(cheng)，實施公(gong)園化(hua)管理(li)運(yun)營(ying)，形(xing)成具(ju)有特定開放空(kong)間(jian)的公(gong)共文(wen)化(hua)載體(ti)，集中(zhong)打造中(zhong)華(hua)文(wen)化(hua)重(zhong)要(yao)標(biao)志。（見專欄13）

 

　　八、提高公共文化服務覆蓋面和實效性 

　　推進(jin)城鄉公共文(wen)(wen)化(hua)(hua)服務體系一體建(jian)(jian)設，推動公共文(wen)(wen)化(hua)(hua)數字化(hua)(hua)建(jian)(jian)設，創新實施文(wen)(wen)化(hua)(hua)惠民工程，提升(sheng)基本(ben)公共文(wen)(wen)化(hua)(hua)服務標準(zhun)化(hua)(hua)均(jun)等化(hua)(hua)水平，更好保障人民基本(ben)文(wen)(wen)化(hua)(hua)權(quan)益。

　　（一(yi)）完善(shan)公共文(wen)化設施網絡

　　優化(hua)公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)資源配置，加強各級各類公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)設(she)(she)(she)施(shi)建(jian)(jian)(jian)設(she)(she)(she)，打造新型城鄉公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)空間。統(tong)籌(chou)推(tui)進(jin)基(ji)層(ceng)(ceng)公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)資源整合，提(ti)高基(ji)層(ceng)(ceng)綜合性文(wen)(wen)化(hua)服(fu)務中(zhong)心使用效(xiao)益(yi)(yi)，推(tui)進(jin)基(ji)層(ceng)(ceng)公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)機(ji)構運(yun)行與(yu)縣(xian)級融媒(mei)體中(zhong)心建(jian)(jian)(jian)設(she)(she)(she)、新時代文(wen)(wen)明(ming)實(shi)踐中(zhong)心建(jian)(jian)(jian)設(she)(she)(she)相銜接。開展公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)機(ji)構和旅(lv)游服(fu)務中(zhong)心功能融合試(shi)點(dian)。統(tong)籌(chou)不(bu)同(tong)地(di)域、層(ceng)(ceng)級、屬性、類型博(bo)物館(guan)發(fa)(fa)展。加強文(wen)(wen)化(hua)館(guan)、圖(tu)書館(guan)總分館(guan)制建(jian)(jian)(jian)設(she)(she)(she)。持續做好公(gong)(gong)(gong)共(gong)(gong)圖(tu)書館(guan)、文(wen)(wen)化(hua)館(guan)（站）、美(mei)術(shu)(shu)館(guan)、博(bo)物館(guan)等公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)場館(guan)免費開放。探索建(jian)(jian)(jian)立(li)全(quan)國市(shi)縣(xian)廣播(bo)電視節目公(gong)(gong)(gong)共(gong)(gong)服(fu)務平(ping)臺(tai)。加強廣播(bo)電視傳輸覆蓋網絡(luo)建(jian)(jian)(jian)設(she)(she)(she)，完(wan)善應急(ji)廣播(bo)電視網絡(luo)體系。在人(ren)口(kou)密集的鄉鎮建(jian)(jian)(jian)設(she)(she)(she)影院(yuan)，創(chuang)新農村公(gong)(gong)(gong)益(yi)(yi)電影發(fa)(fa)行放映管(guan)理機(ji)制和模式。鼓(gu)勵(li)地(di)方與(yu)有條件的學校共(gong)(gong)建(jian)(jian)(jian)劇院(yuan)、音樂(le)廳、美(mei)術(shu)(shu)館(guan)等場館(guan)。發(fa)(fa)展檔案事(shi)業(ye)。創(chuang)新公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)管(guan)理機(ji)制和服(fu)務方式，推(tui)進(jin)文(wen)(wen)化(hua)惠民工程互(hu)(hu)聯互(hu)(hu)通、一體化(hua)發(fa)(fa)展。深入推(tui)進(jin)政府購(gou)買服(fu)務，推(tui)動公(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)服(fu)務社會(hui)化(hua)發(fa)(fa)展、專業(ye)化(hua)運(yun)營。

　　（二）提升公共文化數(shu)字化水平

　　加強規(gui)劃(hua)引導和政(zheng)策(ce)指(zhi)導，打(da)通各層級公共(gong)文(wen)化數(shu)(shu)字(zi)平(ping)(ping)臺，打(da)造(zao)(zao)公共(gong)文(wen)化數(shu)(shu)字(zi)資源庫群，建(jian)設國家文(wen)化大數(shu)(shu)據體系。統籌推進公共(gong)文(wen)化數(shu)(shu)字(zi)化重(zhong)點工(gong)程建(jian)設，把服(fu)務(wu)城(cheng)鄉(xiang)基層特別是農(nong)(nong)村作(zuo)為著力點，不斷縮小城(cheng)鄉(xiang)之間的(de)數(shu)(shu)字(zi)鴻溝(gou)。建(jian)設智慧(hui)圖書館體系和國家公共(gong)文(wen)化云(yun)，建(jian)設智慧(hui)博物館，打(da)造(zao)(zao)智慧(hui)廣(guang)電、電影數(shu)(shu)字(zi)節目管理等信息數(shu)(shu)字(zi)化服(fu)務(wu)平(ping)(ping)臺。積極發展云(yun)展覽、云(yun)閱讀、云(yun)視聽、云(yun)體驗，促進供需(xu)在“云(yun)端(duan)”、“指(zhi)尖”對接(jie)。推進農(nong)(nong)家書屋數(shu)(shu)字(zi)化建(jian)設，建(jian)立智能(neng)化管理體系。（見(jian)專欄14）

　　（三(san)）補齊公共文化服(fu)務短板

　　落實(shi)國家(jia)基(ji)本(ben)公(gong)(gong)(gong)共(gong)服務標準要求，加(jia)(jia)(jia)強基(ji)層文(wen)(wen)化(hua)(hua)建設(she)(she)(she)，增加(jia)(jia)(jia)供給(gei)總量(liang)，優(you)化(hua)(hua)供給(gei)結(jie)構，推(tui)動(dong)優(you)質(zhi)公(gong)(gong)(gong)共(gong)文(wen)(wen)化(hua)(hua)資源向農(nong)(nong)村(cun)(cun)地區(qu)(qu)(qu)(qu)、革(ge)命老(lao)區(qu)(qu)(qu)(qu)、民族地區(qu)(qu)(qu)(qu)、邊(bian)疆(jiang)地區(qu)(qu)(qu)(qu)傾斜，縮(suo)小城鄉和(he)地區(qu)(qu)(qu)(qu)之間公(gong)(gong)(gong)共(gong)文(wen)(wen)化(hua)(hua)服務差(cha)距，推(tui)動(dong)鞏固拓展(zhan)(zhan)脫貧攻堅(jian)成果(guo)同鄉村(cun)(cun)振興有效銜接。加(jia)(jia)(jia)強民族地區(qu)(qu)(qu)(qu)公(gong)(gong)(gong)共(gong)文(wen)(wen)化(hua)(hua)建設(she)(she)(she)，扶(fu)持民族地區(qu)(qu)(qu)(qu)新聞出版事業發(fa)展(zhan)(zhan)，加(jia)(jia)(jia)強少數(shu)民族語影(ying)視(shi)譯制，加(jia)(jia)(jia)強民族地區(qu)(qu)(qu)(qu)廣(guang)(guang)播(bo)(bo)電(dian)視(shi)傳(chuan)輸(shu)覆蓋保障及(ji)涉農(nong)(nong)等節目制作(zuo)譯制傳(chuan)播(bo)(bo)。推(tui)動(dong)直播(bo)(bo)衛星電(dian)視(shi)頻道(dao)高清化(hua)(hua)進(jin)程。加(jia)(jia)(jia)強“三(san)區(qu)(qu)(qu)(qu)三(san)州”市級廣(guang)(guang)播(bo)(bo)電(dian)視(shi)播(bo)(bo)出機構融合(he)發(fa)展(zhan)(zhan)能(neng)力建設(she)(she)(she)。培育和(he)發(fa)展(zhan)(zhan)農(nong)(nong)村(cun)(cun)院(yuan)線，促進(jin)新片(pian)大片(pian)進(jin)入(ru)農(nong)(nong)村(cun)(cun)市場。豐富老(lao)年人、進(jin)城務工人員、農(nong)(nong)村(cun)(cun)留守婦女兒童、殘疾人的公(gong)(gong)(gong)共(gong)文(wen)(wen)化(hua)(hua)供給(gei)，保障特殊(shu)群體的基(ji)本(ben)文(wen)(wen)化(hua)(hua)權益。

　　（四）廣泛開展群眾文化活(huo)動

　　健(jian)全支持(chi)開展(zhan)群(qun)眾(zhong)(zhong)(zhong)性文(wen)(wen)(wen)化(hua)(hua)活(huo)動機制，加(jia)大對基(ji)層的(de)(de)(de)扶(fu)持(chi)引(yin)導力度，培(pei)育一批扎(zha)根(gen)基(ji)層的(de)(de)(de)群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)藝團隊。開展(zhan)全民(min)(min)藝術普(pu)及，深化(hua)(hua)“結對子(zi)、種(zhong)文(wen)(wen)(wen)化(hua)(hua)”，拓展(zhan)群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)化(hua)(hua)參與度。發揮“群(qun)星(xing)獎(jiang)”等(deng)群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)藝評(ping)獎(jiang)導向作(zuo)用(yong)，推(tui)動群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)藝精品(pin)創(chuang)(chuang)(chuang)作(zuo)。發揮基(ji)層文(wen)(wen)(wen)聯、作(zuo)協(xie)、群(qun)藝館、文(wen)(wen)(wen)化(hua)(hua)館（站）的(de)(de)(de)積(ji)極作(zuo)用(yong)，扶(fu)持(chi)引(yin)導業(ye)余文(wen)(wen)(wen)藝社團、民(min)(min)營劇團、演出隊、老年大學及青(qing)少年文(wen)(wen)(wen)藝群(qun)體、社區和企業(ye)文(wen)(wen)(wen)藝骨干等(deng)廣(guang)泛開展(zhan)創(chuang)(chuang)(chuang)作(zuo)活(huo)動，展(zhan)示(shi)群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)藝創(chuang)(chuang)(chuang)作(zuo)優秀成果(guo)。加(jia)強群(qun)眾(zhong)(zhong)(zhong)文(wen)(wen)(wen)化(hua)(hua)活(huo)動品(pin)牌(pai)建設，開展(zhan)“我們(men)的(de)(de)(de)中國夢”——文(wen)(wen)(wen)化(hua)(hua)進萬家活(huo)動，辦好農(nong)民(min)(min)豐收節、農(nong)民(min)(min)文(wen)(wen)(wen)化(hua)(hua)藝術節、農(nong)民(min)(min)歌會、農(nong)民(min)(min)劇團演出、廣(guang)場舞、“村晚”、“快閃”、“心連心”演出、大眾(zhong)(zhong)(zhong)歌詠(yong)、書畫攝影創(chuang)(chuang)(chuang)作(zuo)等(deng)活(huo)動。（見專(zhuan)欄(lan)15）

 

　　九、推動文化產業高質量發展 

　　把擴(kuo)大內需(xu)與(yu)深化(hua)(hua)供給側結構性改革結合起來，完善產(chan)業(ye)規劃和(he)政策(ce)，強化(hua)(hua)創新驅(qu)動，實施數字化(hua)(hua)戰略(lve)，推進產(chan)業(ye)基(ji)礎高級化(hua)(hua)、產(chan)業(ye)鏈現代化(hua)(hua)，促進文化(hua)(hua)產(chan)業(ye)持續(xu)健康發展(zhan)。

　　（一）加快文化產業數字化布局

　　以國家(jia)文(wen)化大數(shu)(shu)據體系建(jian)設(she)為(wei)抓手，堅持統一設(she)計、長期規(gui)劃、分步實(shi)施，統籌文(wen)化資源(yuan)存量(liang)和增(zeng)量(liang)的數(shu)(shu)字化，以物理分布、邏(luo)輯(ji)關聯、快速鏈(lian)接、高(gao)效搜索、全面(mian)共享、重點集成(cheng)為(wei)目標聚(ju)集文(wen)化數(shu)(shu)字資源(yuan)，推(tui)動文(wen)化企(qi)事業(ye)單位(wei)基于文(wen)化大數(shu)(shu)據不斷推(tui)出新產品(pin)(pin)新服務，提(ti)升文(wen)化產品(pin)(pin)和服務的質量(liang)水平。

　　（二）健全現代文化(hua)產(chan)業體系

　　推進國有文化(hua)(hua)企業(ye)(ye)轉(zhuan)型升級，優(you)(you)化(hua)(hua)資源配置和(he)(he)(he)布(bu)局結(jie)構，打造(zao)知名文化(hua)(hua)品牌和(he)(he)(he)企業(ye)(ye)集團。鼓(gu)勵、支(zhi)持、引導非(fei)公(gong)有資本依法進入文化(hua)(hua)產業(ye)(ye)，保護(hu)民營(ying)文化(hua)(hua)企業(ye)(ye)產權(quan)和(he)(he)(he)企業(ye)(ye)家(jia)權(quan)益(yi)。積極支(zhi)持中小微(wei)文化(hua)(hua)企業(ye)(ye)發(fa)(fa)展(zhan)(zhan)，鼓(gu)勵走專精特新發(fa)(fa)展(zhan)(zhan)路子。加快發(fa)(fa)展(zhan)(zhan)數(shu)(shu)(shu)字(zi)(zi)出版(ban)、數(shu)(shu)(shu)字(zi)(zi)影視、數(shu)(shu)(shu)字(zi)(zi)演播、數(shu)(shu)(shu)字(zi)(zi)藝術、數(shu)(shu)(shu)字(zi)(zi)印刷、數(shu)(shu)(shu)字(zi)(zi)創意、數(shu)(shu)(shu)字(zi)(zi)動漫(man)、數(shu)(shu)(shu)字(zi)(zi)娛樂(le)、高(gao)新視頻等新型文化(hua)(hua)業(ye)(ye)態，改造(zao)提升傳統文化(hua)(hua)業(ye)(ye)態，促進結(jie)構調整和(he)(he)(he)優(you)(you)化(hua)(hua)升級。推動文化(hua)(hua)與(yu)旅游、體育(yu)、教育(yu)、信(xin)息、建筑、制(zhi)造(zao)等融合發(fa)(fa)展(zhan)(zhan)，延伸產業(ye)(ye)鏈。建設國家(jia)文化(hua)(hua)產業(ye)(ye)發(fa)(fa)展(zhan)(zhan)項目庫、全國廣播電視和(he)(he)(he)網絡視聽產業(ye)(ye)公(gong)共服務(wu)平臺。（見專欄16）

　　（三）建設高標準文化(hua)市場體系

　　加快(kuai)構(gou)建(jian)統一(yi)開放、高效規范、競爭有(you)序的文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)。健全(quan)文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)體系(xi)基礎(chu)制度，完善文(wen)(wen)化(hua)(hua)企(qi)(qi)業堅持(chi)正確導向(xiang)履行(xing)社會責任(ren)制度。落實統一(yi)的市(shi)(shi)場(chang)(chang)準(zhun)入負面清(qing)單(dan)制度，清(qing)理(li)破除文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)準(zhun)入隱性壁壘(lei)。健全(quan)文(wen)(wen)化(hua)(hua)要(yao)素市(shi)(shi)場(chang)(chang)運行(xing)機(ji)制，促進(jin)(jin)勞動力、資(zi)本(ben)、技術、數據等合理(li)流動。加快(kuai)推(tui)進(jin)(jin)符合文(wen)(wen)化(hua)(hua)產業發展需求(qiu)和(he)(he)文(wen)(wen)化(hua)(hua)企(qi)(qi)業特點(dian)的金融產品與服務(wu)創(chuang)新。進(jin)(jin)一(yi)步擴大文(wen)(wen)化(hua)(hua)企(qi)(qi)業股權融資(zi)和(he)(he)債券融資(zi)規模，支持(chi)文(wen)(wen)化(hua)(hua)企(qi)(qi)業上市(shi)(shi)融資(zi)和(he)(he)再融資(zi)。探索文(wen)(wen)化(hua)(hua)金融服務(wu)中心(xin)模式，為(wei)文(wen)(wen)化(hua)(hua)企(qi)(qi)業提(ti)供綜合性金融服務(wu)。全(quan)面促進(jin)(jin)文(wen)(wen)化(hua)(hua)消費，加快(kuai)發展新型文(wen)(wen)化(hua)(hua)消費模式，發展夜間(jian)經濟。加強文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)信用體系(xi)建(jian)設，提(ti)升文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)服務(wu)質量，強化(hua)(hua)文(wen)(wen)化(hua)(hua)市(shi)(shi)場(chang)(chang)管理(li)和(he)(he)綜合執法。（見專欄17）

　　（四）推動科(ke)技(ji)賦能文化產業

　　把先進科技(ji)作為文(wen)(wen)化(hua)(hua)(hua)(hua)產(chan)(chan)業(ye)(ye)發展(zhan)的戰略(lve)支撐，建立健(jian)全(quan)文(wen)(wen)化(hua)(hua)(hua)(hua)科技(ji)融合創新(xin)(xin)(xin)體系。圍(wei)繞(rao)產(chan)(chan)業(ye)(ye)鏈(lian)(lian)部署創新(xin)(xin)(xin)鏈(lian)(lian)，圍(wei)繞(rao)創新(xin)(xin)(xin)鏈(lian)(lian)布局產(chan)(chan)業(ye)(ye)鏈(lian)(lian)，建立健(jian)全(quan)文(wen)(wen)化(hua)(hua)(hua)(hua)產(chan)(chan)業(ye)(ye)技(ji)術(shu)標準和(he)服務標準，參與(yu)國際標準制定。推(tui)進產(chan)(chan)學研(yan)相(xiang)結合，注重(zhong)原始創新(xin)(xin)(xin)、集成創新(xin)(xin)(xin)，加強制約文(wen)(wen)化(hua)(hua)(hua)(hua)產(chan)(chan)業(ye)(ye)發展(zhan)的共性關鍵技(ji)術(shu)研(yan)發，在影(ying)(ying)院放映、影(ying)(ying)視攝錄、電影(ying)(ying)特(te)效、高(gao)(gao)清(qing)制播(bo)(bo)、舞臺演藝、智能(neng)(neng)(neng)印刷等高(gao)(gao)端文(wen)(wen)化(hua)(hua)(hua)(hua)裝備技(ji)術(shu)領域(yu)攻(gong)克(ke)瓶(ping)頸技(ji)術(shu)。實施(shi)出(chu)版(ban)融合發展(zhan)、電影(ying)(ying)制作提升(sheng)、印刷智能(neng)(neng)(neng)制造、大(da)視聽產(chan)(chan)業(ye)(ye)鏈(lian)(lian)建設等工(gong)(gong)程項目，引導和(he)鼓勵文(wen)(wen)化(hua)(hua)(hua)(hua)企業(ye)(ye)運用大(da)數據(ju)、5G、云(yun)計算、人(ren)工(gong)(gong)智能(neng)(neng)(neng)、區塊鏈(lian)(lian)、超(chao)高(gao)(gao)清(qing)等新(xin)(xin)(xin)技(ji)術(shu)，改造提升(sheng)產(chan)(chan)業(ye)(ye)鏈(lian)(lian)，促進內容生產(chan)(chan)和(he)傳播(bo)(bo)手段現代化(hua)(hua)(hua)(hua)，重(zhong)塑文(wen)(wen)化(hua)(hua)(hua)(hua)發展(zhan)模式。

 

　　十、推動文化和旅游融合發展 

　　堅持以文塑(su)旅、以旅彰文，推動文化和(he)旅游在更廣范圍、更深層次、更高水平上融合(he)發展，打造獨具魅力的(de)中華文化旅游體驗。

　　（一）提升旅(lv)游發展的(de)文化內涵(han)

　　依托文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)資源(yuan)培育(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)產品、提(ti)升旅(lv)(lv)(lv)游(you)(you)(you)(you)品位(wei)，讓(rang)人們(men)在領(ling)略(lve)自然之美(mei)(mei)中感悟(wu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)之美(mei)(mei)、陶冶心(xin)靈之美(mei)(mei)。深入挖掘地域(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)特(te)色，將文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)內容、文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)符號、文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)故事融(rong)入景(jing)區(qu)景(jing)點，把社(she)會主義先進文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)、革命(ming)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)、中華優秀傳統文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)納入旅(lv)(lv)(lv)游(you)(you)(you)(you)的(de)線路設(she)計、展(zhan)(zhan)陳展(zhan)(zhan)示(shi)、講解體(ti)驗，讓(rang)旅(lv)(lv)(lv)游(you)(you)(you)(you)成為(wei)人們(men)感悟(wu)中華文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)、增強文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)自信(xin)的(de)過程。打造(zao)國家文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)產業和旅(lv)(lv)(lv)游(you)(you)(you)(you)產業融(rong)合發展(zhan)(zhan)示(shi)范區(qu)，建設(she)一批富(fu)有文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)底蘊的(de)世(shi)界(jie)級旅(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)區(qu)和度假區(qu)，打造(zao)一批文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)特(te)色鮮(xian)明的(de)國家級旅(lv)(lv)(lv)游(you)(you)(you)(you)休閑城市和街區(qu)。推動(dong)博物館(guan)、美(mei)(mei)術(shu)館(guan)、圖(tu)書館(guan)、劇院、非遺展(zhan)(zhan)示(shi)場(chang)所、對社(she)會開放(fang)的(de)文(wen)(wen)(wen)(wen)(wen)物保護單(dan)位(wei)等成為(wei)旅(lv)(lv)(lv)游(you)(you)(you)(you)目的(de)地，培育(yu)主客(ke)共享的(de)美(mei)(mei)好生活(huo)新空(kong)間(jian)。堅(jian)持(chi)提(ti)升硬件和優化(hua)(hua)(hua)軟件并舉、提(ti)高服(fu)務品質(zhi)和改(gai)善文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)體(ti)驗并重(zhong)，在旅(lv)(lv)(lv)游(you)(you)(you)(you)設(she)施、旅(lv)(lv)(lv)游(you)(you)(you)(you)服(fu)務中增加文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)元素和內涵，體(ti)現人文(wen)(wen)(wen)(wen)(wen)關懷。

　　（二）豐富(fu)優(you)質旅(lv)游(you)供給

　　適(shi)應(ying)大(da)眾旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)時(shi)代(dai)新要求，推進旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)為民，推動構建(jian)類型(xing)多樣、分布均衡、特(te)(te)(te)色(se)(se)(se)鮮(xian)明、品(pin)質優良的旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)供(gong)給體系，推動文化(hua)(hua)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)業(ye)(ye)態融合(he)、產品(pin)融合(he)、市場融合(he)。提升旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)演(yan)藝、文化(hua)(hua)遺產旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)、文化(hua)(hua)主(zhu)題酒(jiu)店(dian)、特(te)(te)(te)色(se)(se)(se)節慶展(zhan)會(hui)等(deng)品(pin)質，支持(chi)建(jian)設集(ji)文化(hua)(hua)創意、旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)休閑等(deng)于(yu)一(yi)體的文化(hua)(hua)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)綜合(he)體。依托(tuo)革命(ming)博物館、黨史館、紀念館、革命(ming)遺址遺存遺跡等(deng)，打造(zao)紅色(se)(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)經典(dian)景(jing)區(qu)(qu)和經典(dian)線路。利(li)用(yong)(yong)(yong)鄉(xiang)村文化(hua)(hua)傳統和資源，發(fa)(fa)展(zhan)鄉(xiang)村旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)。加強對當代(dai)社會(hui)主(zhu)義建(jian)設成就的旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)開(kai)發(fa)(fa)，深入挖掘重大(da)工(gong)程項目(mu)的精神(shen)內(nei)涵，發(fa)(fa)展(zhan)特(te)(te)(te)色(se)(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)。加強對工(gong)業(ye)(ye)遺產資源的活化(hua)(hua)利(li)用(yong)(yong)(yong)，開(kai)發(fa)(fa)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)用(yong)(yong)(yong)品(pin)、特(te)(te)(te)色(se)(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)商(shang)品(pin)，培育(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)裝備(bei)制造(zao)業(ye)(ye)，發(fa)(fa)展(zhan)工(gong)業(ye)(ye)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)。推動旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)與(yu)現代(dai)生產生活有機結合(he)，加快發(fa)(fa)展(zhan)度(du)假休閑旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)、康(kang)養旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)、研學實踐(jian)活動等(deng)，打造(zao)一(yi)批國家全域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)示(shi)范區(qu)(qu)、A級旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)區(qu)(qu)、國家級旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)度(du)假區(qu)(qu)、國家精品(pin)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)帶、國家旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)道、特(te)(te)(te)色(se)(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)目(mu)的地(di)、特(te)(te)(te)色(se)(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)功能(neng)區(qu)(qu)、城市綠道、騎(qi)行公園和慢行系統。大(da)力發(fa)(fa)展(zhan)智慧(hui)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)，推進智慧(hui)景(jing)區(qu)(qu)、度(du)假區(qu)(qu)建(jian)設。

　　（三）優化旅游發(fa)展(zhan)環境(jing)

　　以服(fu)務(wu)質量(liang)為(wei)核心(xin)競爭力(li)，深(shen)入開展質量(liang)提升(sheng)行(xing)(xing)動(dong)，推動(dong)提升(sheng)旅(lv)(lv)游(you)(you)目的地服(fu)務(wu)質量(liang)，推進文(wen)明(ming)景(jing)區創(chuang)建，持續深(shen)化(hua)廁所革命，完善游(you)(you)客服(fu)務(wu)體(ti)(ti)系(xi)，保(bao)障殘疾人、老年(nian)人公共服(fu)務(wu)。加(jia)(jia)強旅(lv)(lv)游(you)(you)交通設施建設，提高通達性(xing)和便捷度(du)(du)。規范和優化(hua)旅(lv)(lv)游(you)(you)市場(chang)秩序，開展專(zhuan)項治(zhi)理行(xing)(xing)動(dong)，加(jia)(jia)強在線旅(lv)(lv)游(you)(you)監管，建立(li)健全旅(lv)(lv)游(you)(you)誠信體(ti)(ti)系(xi)和旅(lv)(lv)游(you)(you)服(fu)務(wu)質量(liang)評(ping)價體(ti)(ti)系(xi)。推進文(wen)明(ming)旅(lv)(lv)游(you)(you)，落(luo)實國內旅(lv)(lv)游(you)(you)文(wen)明(ming)行(xing)(xing)為(wei)公約和出(chu)境旅(lv)(lv)游(you)(you)文(wen)明(ming)行(xing)(xing)為(wei)指南，嚴(yan)格執行(xing)(xing)旅(lv)(lv)游(you)(you)不文(wen)明(ming)行(xing)(xing)為(wei)記(ji)錄制(zhi)度(du)(du)，建立(li)信息通報機制(zhi)，加(jia)(jia)大懲戒力(li)度(du)(du)。（見(jian)專(zhuan)欄(lan)18）

　　（四(si)）創(chuang)新融合(he)發展(zhan)體制機制

　　健全中央(yang)和地方旅游(you)(you)發展工作體(ti)制(zhi)(zhi)機制(zhi)(zhi)，完善文化(hua)和旅游(you)(you)融合發展體(ti)制(zhi)(zhi)機制(zhi)(zhi)，強化(hua)文化(hua)和旅游(you)(you)部門的行(xing)業(ye)(ye)管理(li)(li)職責。創新風景(jing)(jing)名(ming)勝區管理(li)(li)體(ti)制(zhi)(zhi)，探索建(jian)立景(jing)(jing)區文化(hua)評價制(zhi)(zhi)度。理(li)(li)順飯(fan)店(dian)、民宿(su)等(deng)旅游(you)(you)住宿(su)業(ye)(ye)管理(li)(li)體(ti)制(zhi)(zhi)。

 

　　十一、促進城鄉區域文化協調發展 

　　優化(hua)(hua)城鄉(xiang)和(he)區域文(wen)化(hua)(hua)資源配(pei)置(zhi)，推(tui)進(jin)一體化(hua)(hua)謀劃(hua)、聯動(dong)式合作、協(xie)同性發(fa)展，加快形成點(dian)線面結合、東中西(xi)呼應、城鄉(xiang)均衡協(xie)調(diao)的(de)文(wen)化(hua)(hua)發(fa)展空(kong)間格局，促進(jin)文(wen)化(hua)(hua)更平衡更充分(fen)發(fa)展。

　　（一(yi)）推動區域文(wen)化協調發展

　　加(jia)(jia)強區(qu)(qu)(qu)域(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)協同創新，健(jian)全合(he)(he)(he)作互助、扶(fu)持補償(chang)機制(zhi)，推動(dong)(dong)東(dong)部(bu)地(di)區(qu)(qu)(qu)以(yi)創新引領文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)，加(jia)(jia)大力(li)度(du)支(zhi)持中西部(bu)地(di)區(qu)(qu)(qu)以(yi)及(ji)東(dong)北等(deng)老工業基地(di)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)，扶(fu)持革(ge)命老區(qu)(qu)(qu)、民(min)族地(di)區(qu)(qu)(qu)、邊疆地(di)區(qu)(qu)(qu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)，形成(cheng)相互促進(jin)、優勢互補、融合(he)(he)(he)互動(dong)(dong)的區(qu)(qu)(qu)域(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)格局(ju)。圍繞京津冀(ji)協同發(fa)(fa)(fa)展(zhan)(zhan)、長(chang)江(jiang)經濟帶發(fa)(fa)(fa)展(zhan)(zhan)、粵港澳(ao)大灣區(qu)(qu)(qu)建設(she)、長(chang)三角一(yi)體(ti)(ti)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)、黃河流(liu)域(yu)生(sheng)態(tai)保護和高質(zhi)量發(fa)(fa)(fa)展(zhan)(zhan)等(deng)區(qu)(qu)(qu)域(yu)重(zhong)大戰(zhan)略，健(jian)全推進(jin)區(qu)(qu)(qu)域(yu)內文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)協同發(fa)(fa)(fa)展(zhan)(zhan)機制(zhi)，提升公(gong)共文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)設(she)施互聯(lian)互通水平，加(jia)(jia)強區(qu)(qu)(qu)域(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)產(chan)業帶建設(she)，實現區(qu)(qu)(qu)域(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)建設(she)水平整體(ti)(ti)提高。促進(jin)形成(cheng)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)產(chan)業發(fa)(fa)(fa)展(zhan)(zhan)新格局(ju)，創新城(cheng)市群文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)一(yi)體(ti)(ti)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)體(ti)(ti)制(zhi)機制(zhi)，共建高水平合(he)(he)(he)作平臺(tai)，加(jia)(jia)強公(gong)共文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)服(fu)務便利共享。完(wan)善以(yi)城(cheng)帶鄉、城(cheng)鄉融合(he)(he)(he)的文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)體(ti)(ti)制(zhi)機制(zhi)，發(fa)(fa)(fa)揮城(cheng)市帶動(dong)(dong)輻射作用，加(jia)(jia)快城(cheng)鄉間(jian)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)要素雙向流(liu)動(dong)(dong)，形成(cheng)以(yi)點帶面、特色(se)鮮明、優勢互補、均衡配(pei)置的城(cheng)鄉文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)新格局(ju)。（見專欄19）

　　（二）加強(qiang)城市文化建設

　　綜(zong)合城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)功能定位和(he)(he)經(jing)濟社(she)會發展(zhan)，建(jian)(jian)(jian)(jian)(jian)設傳統文(wen)(wen)(wen)(wen)化(hua)(hua)和(he)(he)現代(dai)文(wen)(wen)(wen)(wen)化(hua)(hua)交相輝(hui)映(ying)、城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)氣質與人文(wen)(wen)(wen)(wen)精神相得益彰的現代(dai)城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)文(wen)(wen)(wen)(wen)化(hua)(hua)。強(qiang)化(hua)(hua)各類規(gui)劃中文(wen)(wen)(wen)(wen)化(hua)(hua)建(jian)(jian)(jian)(jian)(jian)設的剛(gang)性(xing)約束，保(bao)護(hu)歷(li)史文(wen)(wen)(wen)(wen)化(hua)(hua)遺產，融合時代(dai)文(wen)(wen)(wen)(wen)明，構建(jian)(jian)(jian)(jian)(jian)城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)文(wen)(wen)(wen)(wen)化(hua)(hua)精神，發展(zhan)城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)主題文(wen)(wen)(wen)(wen)化(hua)(hua)，營造特(te)(te)色(se)文(wen)(wen)(wen)(wen)化(hua)(hua)景(jing)觀。以文(wen)(wen)(wen)(wen)化(hua)(hua)建(jian)(jian)(jian)(jian)(jian)設帶動城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)建(jian)(jian)(jian)(jian)(jian)設，提(ti)升城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)文(wen)(wen)(wen)(wen)化(hua)(hua)品位、整體形象和(he)(he)發展(zhan)品質。加快建(jian)(jian)(jian)(jian)(jian)設一批(pi)有全國影(ying)響力的文(wen)(wen)(wen)(wen)化(hua)(hua)中心城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)、特(te)(te)色(se)文(wen)(wen)(wen)(wen)化(hua)(hua)強(qiang)市(shi)(shi)(shi)(shi)。支持相關(guan)省（自治區、直轄市(shi)(shi)(shi)(shi)）建(jian)(jian)(jian)(jian)(jian)設一批(pi)具有代(dai)表性(xing)的區域文(wen)(wen)(wen)(wen)化(hua)(hua)中心城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)和(he)(he)特(te)(te)色(se)文(wen)(wen)(wen)(wen)化(hua)(hua)城(cheng)(cheng)(cheng)(cheng)市(shi)(shi)(shi)(shi)。結合新型(xing)城(cheng)(cheng)(cheng)(cheng)鎮化(hua)(hua)建(jian)(jian)(jian)(jian)(jian)設，鼓勵(li)因地制宜發展(zhan)一批(pi)承載歷(li)史記憶、體現地域特(te)(te)征、富(fu)有民族(zu)特(te)(te)色(se)的美(mei)麗城(cheng)(cheng)(cheng)(cheng)鎮。（見專欄20）

　　（三(san)）促進鄉村文化振興(xing)

　　充(chong)分(fen)發(fa)(fa)(fa)揮文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)傳承功能(neng)，全(quan)面推(tui)(tui)進(jin)鄉(xiang)(xiang)村(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)振興(xing)，推(tui)(tui)動(dong)(dong)鄉(xiang)(xiang)村(cun)成(cheng)為文(wen)(wen)明(ming)和諧、物心俱豐、美(mei)麗宜居的(de)(de)空間。加強農(nong)耕文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)保護傳承，支(zhi)持(chi)建設(she)村(cun)史館，修(xiu)編(bian)村(cun)史、村(cun)志(zhi)，開展(zhan)村(cun)情教育(yu)。把鄉(xiang)(xiang)土(tu)特色文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)融入鄉(xiang)(xiang)村(cun)建設(she)，留住鄉(xiang)(xiang)情鄉(xiang)(xiang)愁。創(chuang)新支(zhi)持(chi)和激勵(li)方式，將優(you)秀(xiu)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)資(zi)源(yuan)轉化(hua)(hua)(hua)(hua)(hua)(hua)(hua)為鄉(xiang)(xiang)村(cun)永續發(fa)(fa)(fa)展(zhan)的(de)(de)優(you)質資(zi)產(chan)(chan)，推(tui)(tui)動(dong)(dong)鄉(xiang)(xiang)村(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)建設(she)與經濟(ji)社會發(fa)(fa)(fa)展(zhan)良性互(hu)促。探索以志(zhi)愿服務(wu)等(deng)方式，發(fa)(fa)(fa)展(zhan)民間優(you)秀(xiu)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)機構、文(wen)(wen)藝(yi)團體。鼓勵(li)鄉(xiang)(xiang)村(cun)自辦文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，支(zhi)持(chi)農(nong)民辦自己的(de)(de)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)藝(yi)術(shu)節、詩歌故事會、劇團演出、書畫攝影創(chuang)作展(zhan)等(deng)。增(zeng)加鄉(xiang)(xiang)村(cun)優(you)秀(xiu)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)產(chan)(chan)品與服務(wu)供給(gei)，推(tui)(tui)進(jin)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)結對幫(bang)扶，鼓勵(li)“三農(nong)”題材文(wen)(wen)藝(yi)創(chuang)作生產(chan)(chan)，扶持(chi)具有(you)鄉(xiang)(xiang)土(tu)特色的(de)(de)文(wen)(wen)藝(yi)創(chuang)作。開展(zhan)“互(hu)聯網+中華文(wen)(wen)明(ming)”行動(dong)(dong)計(ji)劃，推(tui)(tui)進(jin)數字文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)資(zi)源(yuan)進(jin)鄉(xiang)(xiang)村(cun)。探索建立鄉(xiang)(xiang)村(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)交流(liu)交易平(ping)臺，活躍鄉(xiang)(xiang)村(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)市場。（見(jian)專(zhuan)欄21）

 

　　十二、擴大中華文化國際影響力 

　　統(tong)籌推進對外(wai)宣傳、對外(wai)文(wen)化交流和(he)文(wen)化貿易，增強國(guo)(guo)際(ji)(ji)傳播影響力(li)、中華文(wen)化感(gan)召(zhao)力(li)、中國(guo)(guo)形象親和(he)力(li)、中國(guo)(guo)話語說服力(li)、國(guo)(guo)際(ji)(ji)輿論(lun)引導(dao)力(li)，促(cu)進民心相通(tong)，構建人文(wen)共同(tong)體。

　　（一）深化中外文明交流互鑒

　　堅定中華文(wen)(wen)化(hua)(hua)立場(chang)和文(wen)(wen)化(hua)(hua)自(zi)信，深(shen)入(ru)開展各(ge)種形(xing)式的人文(wen)(wen)交(jiao)流活動(dong)，以(yi)文(wen)(wen)載道、以(yi)文(wen)(wen)傳聲、以(yi)文(wen)(wen)化(hua)(hua)人。面向不(bu)同國家和區域，搭建(jian)開放包(bao)容的文(wen)(wen)明(ming)(ming)對話平臺，促進(jin)文(wen)(wen)明(ming)(ming)互學互鑒、共同發展。深(shen)化(hua)(hua)政府和民(min)間(jian)對外交(jiao)流。加強與(yu)共建(jian)“一(yi)帶一(yi)路”國家文(wen)(wen)化(hua)(hua)交(jiao)流合(he)作。深(shen)化(hua)(hua)旅(lv)游交(jiao)流，實施(shi)“美麗中國”旅(lv)游全球推廣(guang)計劃，建(jian)設(she)一(yi)批國際旅(lv)游樞紐城市和重點(dian)旅(lv)游城市，培(pei)育一(yi)批入(ru)境旅(lv)游品(pin)牌和國際旅(lv)游精品(pin)產品(pin)。

　　（二(er)）提升文化貿易國際競爭(zheng)力

　　突出思想內核(he)和(he)(he)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)內涵，提高核(he)心文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)產品(pin)和(he)(he)服務出口在文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)貿(mao)易(yi)中的份(fen)額。鼓(gu)勵有國(guo)際競(jing)爭力的文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)企業(ye)穩(wen)步提高境外(wai)(wai)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)領域(yu)投資合作(zuo)規模和(he)(he)質量，推動(dong)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)技術標準、裝備(bei)制造走出去，創(chuang)新(xin)對外(wai)(wai)合作(zuo)方式(shi)，優化(hua)(hua)(hua)(hua)(hua)資源、品(pin)牌和(he)(he)營銷渠道。鼓(gu)勵設立海外(wai)(wai)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)貿(mao)易(yi)促進平臺。大力發展(zhan)數字文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)貿(mao)易(yi)。促進藝術品(pin)展(zhan)示交(jiao)易(yi)、內容加(jia)工創(chuang)作(zuo)等領域(yu)進出口創(chuang)新(xin)發展(zhan)，加(jia)快形(xing)成(cheng)區域(yu)性國(guo)際市場。

 

　　十三、深化文化體制改革 

　　把進(jin)(jin)一步發揮(hui)市場在文(wen)化(hua)資源配置中的(de)積極作用(yong)與更好(hao)發揮(hui)政府作用(yong)結(jie)合起來(lai)，加快完善有利于激發文(wen)化(hua)創新創造活力的(de)文(wen)化(hua)管理體制(zhi)和生(sheng)產(chan)經(jing)營(ying)機制(zhi)，堅(jian)持(chi)和完善繁榮發展社會主義先進(jin)(jin)文(wen)化(hua)的(de)制(zhi)度，提升(sheng)文(wen)化(hua)治理效(xiao)能。

　　（一）完善文化宏觀管(guan)理體(ti)制

　　創(chuang)新(xin)文化(hua)宏觀管(guan)(guan)(guan)(guan)(guan)理(li)體制(zhi)(zhi)，堅持和(he)加強黨對(dui)宣傳(chuan)思想文化(hua)工(gong)作的(de)全(quan)(quan)面領(ling)(ling)導，把黨的(de)領(ling)(ling)導落實到(dao)國家(jia)文化(hua)治理(li)各領(ling)(ling)域(yu)各方面各環節。深(shen)化(hua)文化(hua)領(ling)(ling)域(yu)行政體制(zhi)(zhi)改(gai)革，推(tui)(tui)進(jin)(jin)“放管(guan)(guan)(guan)(guan)(guan)服”改(gai)革，轉(zhuan)變政府職能。完善黨委和(he)政府監(jian)管(guan)(guan)(guan)(guan)(guan)有機(ji)(ji)結合、宣傳(chuan)部(bu)門(men)有效主(zhu)導的(de)國有文化(hua)資(zi)產管(guan)(guan)(guan)(guan)(guan)理(li)體制(zhi)(zhi)機(ji)(ji)制(zhi)(zhi)，推(tui)(tui)進(jin)(jin)管(guan)(guan)(guan)(guan)(guan)人管(guan)(guan)(guan)(guan)(guan)事管(guan)(guan)(guan)(guan)(guan)資(zi)產管(guan)(guan)(guan)(guan)(guan)導向相統一。建(jian)立健全(quan)(quan)傳(chuan)統媒(mei)體和(he)新(xin)興媒(mei)體一體化(hua)管(guan)(guan)(guan)(guan)(guan)理(li)的(de)工(gong)作機(ji)(ji)制(zhi)(zhi)，進(jin)(jin)一步加強網絡(luo)綜合治理(li)體系建(jian)設。建(jian)立健全(quan)(quan)社(she)(she)科學術社(she)(she)團工(gong)作協(xie)調機(ji)(ji)制(zhi)(zhi)，加強文化(hua)領(ling)(ling)域(yu)行業組織建(jian)設。研(yan)究制(zhi)(zhi)定(ding)加強宣傳(chuan)文化(hua)領(ling)(ling)域(yu)法(fa)(fa)治建(jian)設的(de)意見，加快文化(hua)立法(fa)(fa)進(jin)(jin)程，全(quan)(quan)面推(tui)(tui)進(jin)(jin)依法(fa)(fa)行政。完善文化(hua)市場綜合執法(fa)(fa)體制(zhi)(zhi)。完善文化(hua)產業統計制(zhi)(zhi)度。

　　（二）深化文化事業單位改革

　　進一(yi)步深化(hua)(hua)文化(hua)(hua)事業單位人(ren)事、收(shou)入分(fen)配等(deng)制度改(gai)革(ge)(ge)。穩步推進公(gong)共文化(hua)(hua)機(ji)(ji)構(gou)(gou)法人(ren)治理結構(gou)(gou)改(gai)革(ge)(ge)和內部運行機(ji)(ji)制創新，探索開展國有博物館資產(chan)所有權(quan)、藏品歸(gui)屬權(quan)、開放(fang)運營權(quan)分(fen)離(li)改(gai)革(ge)(ge)試點。深化(hua)(hua)主流(liu)(liu)媒體(ti)(ti)體(ti)(ti)制機(ji)(ji)制改(gai)革(ge)(ge)，建立適(shi)應全(quan)媒體(ti)(ti)生產(chan)傳播(bo)的一(yi)體(ti)(ti)化(hua)(hua)組織(zhi)架(jia)構(gou)(gou)，構(gou)(gou)建新型采(cai)編流(liu)(liu)程，形成集約高效(xiao)的內容生產(chan)體(ti)(ti)系(xi)和傳播(bo)鏈條。以演(yan)出為中(zhong)心環節深化(hua)(hua)國有文藝院團改(gai)革(ge)(ge)，加(jia)強分(fen)類(lei)指導，激發(fa)院團生機(ji)(ji)活力。

　　（三(san)）深化國有(you)文化企業改(gai)革

　　實施國(guo)有文(wen)化(hua)(hua)企(qi)業(ye)(ye)(ye)深化(hua)(hua)改革加(jia)快發(fa)展行動，加(jia)強(qiang)國(guo)有文(wen)化(hua)(hua)企(qi)業(ye)(ye)(ye)黨(dang)的(de)建(jian)設，發(fa)揮(hui)黨(dang)委（黨(dang)組(zu)）把方向(xiang)、管(guan)大(da)局、保落實的(de)領導作(zuo)用，主(zhu)動服務國(guo)家重大(da)戰(zhan)略，推進布局優化(hua)(hua)和結構調整，提升(sheng)控制(zhi)力(li)影響力(li)，加(jia)快培(pei)育一批主(zhu)業(ye)(ye)(ye)突出(chu)、核心競(jing)爭力(li)強(qiang)、市場占有率高的(de)綜(zong)合性(xing)文(wen)化(hua)(hua)企(qi)業(ye)(ye)(ye)集團(tuan)。完善(shan)(shan)公(gong)司(si)(si)治(zhi)理(li)(li)機制(zhi)，將(jiang)黨(dang)建(jian)工作(zuo)要求寫(xie)入公(gong)司(si)(si)章程，明(ming)確黨(dang)組(zu)織研(yan)究討論(lun)企(qi)業(ye)(ye)(ye)重大(da)經營管(guan)理(li)(li)事項是董事會、經理(li)(li)層(ceng)決(jue)策重大(da)問題的(de)前置程序，落實黨(dang)組(zu)織在(zai)公(gong)司(si)(si)治(zhi)理(li)(li)結構中的(de)法定地位。穩妥(tuo)推進混合所有制(zhi)改革，推行職業(ye)(ye)(ye)經理(li)(li)人制(zhi)度，開展多種(zhong)方式(shi)的(de)中長期激(ji)勵(li)，激(ji)發(fa)基層(ceng)改革創新動力(li)。完善(shan)(shan)國(guo)有文(wen)化(hua)(hua)企(qi)業(ye)(ye)(ye)社(she)會效(xiao)益(yi)評價考核辦(ban)法，健(jian)全(quan)把社(she)會效(xiao)益(yi)放在(zai)首(shou)位、社(she)會效(xiao)益(yi)和經濟(ji)效(xiao)益(yi)相統(tong)一的(de)評價考核體系(xi)。（見專欄(lan)22）

 

　　十四、建強人才隊伍 

　　堅持黨管干部(bu)、黨管人(ren)(ren)才(cai)，把黨的政治建設擺在首位，改革(ge)人(ren)(ren)才(cai)培養(yang)方式，優化人(ren)(ren)才(cai)結構，創(chuang)新人(ren)(ren)才(cai)培訓(xun)形式，加大培訓(xun)力(li)度，不斷提(ti)高干部(bu)人(ren)(ren)才(cai)隊(dui)伍素質(zhi)能力(li)，建設勇擔使命責(ze)任、善于創(chuang)新創(chuang)造的時代新軍(jun)。

　　（一）加(jia)強政治能(neng)力建(jian)設

　　堅持用(yong)習近(jin)平(ping)新時代中國特色社會主義(yi)思(si)(si)想(xiang)武(wu)裝宣傳(chuan)思(si)(si)想(xiang)工作隊伍，增強“四個(ge)(ge)意(yi)識(shi)”、堅定“四個(ge)(ge)自信”、做到“兩個(ge)(ge)維(wei)護”，持續提高政(zheng)治判(pan)斷力(li)、政(zheng)治領悟力(li)、政(zheng)治執(zhi)行力(li)。鞏固拓(tuo)展宣傳(chuan)思(si)(si)想(xiang)戰線“不忘初心(xin)、牢(lao)記使命(ming)”主題教育成果(guo)，建立(li)長效機制(zhi)，堅持不懈錘(chui)煉黨(dang)員干(gan)部(bu)忠誠(cheng)干(gan)凈(jing)擔(dan)當的政(zheng)治品(pin)格(ge)。強化政(zheng)治擔(dan)當，把講政(zheng)治的要求(qiu)貫穿到工作各環(huan)節各方面，做到知責(ze)(ze)于心(xin)、擔(dan)責(ze)(ze)于身、履責(ze)(ze)于行。

　　（二）加強業務(wu)能力建設

　　深入推進增強腳力(li)、眼力(li)、腦力(li)、筆力(li)教(jiao)育(yu)實踐，增強本領能力(li)。完(wan)善宣傳(chuan)系統干部(bu)隊伍建設中(zhong)長期規劃。選優(you)配強宣傳(chuan)思想戰線各級領導班子(zi)，加大優(you)秀年輕干部(bu)發(fa)現(xian)培養選拔力(li)度，推動干部(bu)輪崗交(jiao)流、多崗位鍛煉。完(wan)善蹲點調研、掛職鍛煉工作(zuo)機制(zhi)。加強宣傳(chuan)思想戰線作(zuo)風建設，培塑唯實求真、真抓實干的良(liang)好(hao)作(zuo)風。

　　（三）加強領軍人物和專業人才培養(yang)

　　研究編(bian)制宣傳思想文化領(ling)域人(ren)(ren)才(cai)(cai)發展規劃(hua)。進一步完善人(ren)(ren)才(cai)(cai)推薦評審、培(pei)養(yang)資助(zhu)、聯系服(fu)務工(gong)(gong)作(zuo)機制，全方位培(pei)養(yang)、引(yin)進、用好人(ren)(ren)才(cai)(cai)。支持辦(ban)好高層次人(ren)(ren)才(cai)(cai)專(zhuan)題(ti)研修班、國情研修班等。加(jia)強(qiang)(qiang)創新型、應(ying)用型、技(ji)能(neng)型人(ren)(ren)才(cai)(cai)培(pei)養(yang)，培(pei)養(yang)“一專(zhuan)多能(neng)”的(de)全媒體人(ren)(ren)才(cai)(cai)，壯大高技(ji)能(neng)人(ren)(ren)才(cai)(cai)隊伍。加(jia)強(qiang)(qiang)哲學(xue)社會科學(xue)領(ling)域基礎研究人(ren)(ren)才(cai)(cai)培(pei)養(yang)，加(jia)強(qiang)(qiang)作(zuo)風和學(xue)風建(jian)設(she)。加(jia)強(qiang)(qiang)文藝工(gong)(gong)作(zuo)者職業道德建(jian)設(she)。加(jia)強(qiang)(qiang)聯系服(fu)務專(zhuan)家工(gong)(gong)作(zuo)，把各領(ling)域優秀文化人(ren)(ren)才(cai)(cai)團結在黨(dang)的(de)周(zhou)圍。

　　（四）夯(hang)實基層人才隊(dui)伍建設

　　加(jia)強縣(xian)(xian)級(ji)和(he)(he)城鄉基(ji)層(ceng)(ceng)宣(xuan)傳文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)隊(dui)伍建(jian)設，配齊(qi)配強鄉鎮黨委宣(xuan)傳委員(yuan)。鼓(gu)勵和(he)(he)扶持群眾性文(wen)(wen)(wen)(wen)藝(yi)社團、演出(chu)團體和(he)(he)基(ji)層(ceng)(ceng)宣(xuan)講員(yuan)、各(ge)類文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)人才(cai)、文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)活動(dong)積極分子，建(jian)設更多(duo)具有地(di)域文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)特色(se)的(de)(de)“紅色(se)文(wen)(wen)(wen)(wen)藝(yi)輕騎兵(bing)”。培(pei)養扎根基(ji)層(ceng)(ceng)的(de)(de)鄉土(tu)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)能人、民(min)族民(min)間文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)傳承人、鄉村(cun)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)旅游能人、基(ji)層(ceng)(ceng)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)設施和(he)(he)文(wen)(wen)(wen)(wen)物管(guan)(guan)理人員(yuan)。組織縣(xian)(xian)級(ji)融媒(mei)體中心與省、市媒(mei)體人員(yuan)雙向交流，充實新(xin)時(shi)代文(wen)(wen)(wen)(wen)明實踐志愿(yuan)服務隊(dui)伍，延伸“學習強國(guo)”學習平臺(tai)管(guan)(guan)理員(yuan)培(pei)訓范(fan)圍至基(ji)層(ceng)(ceng)一(yi)線宣(xuan)傳干部。支持西部地(di)區、邊(bian)疆地(di)區和(he)(he)民(min)族地(di)區基(ji)層(ceng)(ceng)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)人才(cai)隊(dui)伍建(jian)設。

　　（五）完善(shan)人才評價激(ji)勵機制(zhi)

　　完善(shan)宣傳文化人才(cai)評價體系(xi)，健(jian)全獎(jiang)勵(li)體系(xi)和容(rong)錯糾錯機制。優(you)化文化事業(ye)(ye)單(dan)(dan)(dan)位(wei)(wei)人才(cai)引進(jin)、人員(yuan)(yuan)獎(jiang)勵(li)政策(ce)。激發和保(bao)護企(qi)業(ye)(ye)家(jia)(jia)精(jing)神(shen)，加強(qiang)國(guo)有(you)文化企(qi)業(ye)(ye)領導(dao)(dao)班(ban)子和領導(dao)(dao)人員(yuan)(yuan)分(fen)類分(fen)級管理(li)。深化新(xin)聞單(dan)(dan)(dan)位(wei)(wei)人事制度改革(ge)，完善(shan)崗位(wei)(wei)管理(li)和從業(ye)(ye)人員(yuan)(yuan)準入退出制度。建立(li)健(jian)全充分(fen)體現創(chuang)新(xin)要素價值(zhi)的收益分(fen)配機制，開展(zhan)文化單(dan)(dan)(dan)位(wei)(wei)科(ke)研(yan)、創(chuang)意成果(guo)轉化收益分(fen)配試(shi)點，推動符合條件的文化單(dan)(dan)(dan)位(wei)(wei)從業(ye)(ye)人員(yuan)(yuan)享受科(ke)技創(chuang)新(xin)扶持政策(ce)。按(an)照(zhao)黨和國(guo)家(jia)(jia)功勛榮譽表彰(zhang)(zhang)制度要求，開展(zhan)相關(guan)表彰(zhang)(zhang)獎(jiang)勵(li)工作。

 

　　十五、加強規劃實施保障 

　　健全規劃(hua)實(shi)施保障機制，激發(fa)各類主體參與規劃(hua)實(shi)施的積極(ji)性(xing)(xing)、主動(dong)性(xing)(xing)、創造(zao)性(xing)(xing)，形成強(qiang)大合力。

　　（一）強化組織領導

　　充分發(fa)(fa)揮黨(dang)總攬全局(ju)(ju)、協調(diao)各(ge)(ge)(ge)方的(de)(de)作(zuo)(zuo)用(yong)，堅持和完善黨(dang)委統一(yi)領(ling)導(dao)、黨(dang)政齊抓共管(guan)、宣(xuan)(xuan)傳(chuan)部(bu)(bu)(bu)門(men)(men)組織協調(diao)、有(you)關部(bu)(bu)(bu)門(men)(men)分工(gong)(gong)(gong)負責、社會(hui)力量(liang)積極參(can)與(yu)的(de)(de)工(gong)(gong)(gong)作(zuo)(zuo)體(ti)制(zhi)機制(zhi)和工(gong)(gong)(gong)作(zuo)(zuo)格局(ju)(ju)。中央(yang)(yang)宣(xuan)(xuan)傳(chuan)部(bu)(bu)(bu)負責統籌宣(xuan)(xuan)傳(chuan)思想文化(hua)領(ling)域(yu)有(you)關專(zhuan)項(xiang)規(gui)劃編制(zhi)工(gong)(gong)(gong)作(zuo)(zuo)。中央(yang)(yang)有(you)關行業主管(guan)部(bu)(bu)(bu)門(men)(men)根據本(ben)規(gui)劃，研(yan)究(jiu)制(zhi)定本(ben)領(ling)域(yu)的(de)(de)專(zhuan)項(xiang)規(gui)劃，報中央(yang)(yang)文化(hua)體(ti)制(zhi)改(gai)革和發(fa)(fa)展(zhan)工(gong)(gong)(gong)作(zuo)(zuo)領(ling)導(dao)小(xiao)組后實施(shi)。重(zhong)(zhong)大(da)工(gong)(gong)(gong)程(cheng)(cheng)、重(zhong)(zhong)點(dian)項(xiang)目的(de)(de)牽頭(tou)部(bu)(bu)(bu)門(men)(men)要(yao)切(qie)實落實主體(ti)責任(ren)，明確(que)和細化(hua)任(ren)務書、時間表、路線圖，確(que)保(bao)有(you)序推進。國家(jia)發(fa)(fa)展(zhan)改(gai)革委、財政部(bu)(bu)(bu)、自然(ran)資源部(bu)(bu)(bu)、商務部(bu)(bu)(bu)、稅(shui)務總局(ju)(ju)等要(yao)按照職(zhi)責分工(gong)(gong)(gong)，切(qie)實落實有(you)關政策，做好(hao)各(ge)(ge)(ge)項(xiang)重(zhong)(zhong)點(dian)工(gong)(gong)(gong)程(cheng)(cheng)項(xiang)目的(de)(de)實施(shi)和保(bao)障。各(ge)(ge)(ge)地要(yao)結合實際，編制(zhi)和實施(shi)好(hao)本(ben)地區規(gui)劃。各(ge)(ge)(ge)級(ji)黨(dang)委和政府要(yao)把本(ben)規(gui)劃提出的(de)(de)目標任(ren)務納入(ru)經濟社會(hui)發(fa)(fa)展(zhan)全局(ju)(ju)，作(zuo)(zuo)為評價地區發(fa)(fa)展(zhan)水平(ping)、衡量(liang)發(fa)(fa)展(zhan)質量(liang)和考核領(ling)導(dao)干(gan)部(bu)(bu)(bu)工(gong)(gong)(gong)作(zuo)(zuo)業績(ji)的(de)(de)重(zhong)(zhong)要(yao)內容(rong)，抓好(hao)落實。

　　（二）加強資金支持

　　按照本(ben)規劃確定(ding)的目標任(ren)務，調整優化(hua)(hua)(hua)(hua)支(zhi)(zhi)出(chu)結構，各(ge)級財(cai)政(zheng)加強經(jing)費支(zhi)(zhi)持。落實中(zhong)央與地(di)方公共文(wen)(wen)化(hua)(hua)(hua)(hua)領域財(cai)政(zheng)事(shi)權和(he)支(zhi)(zhi)出(chu)責任(ren)劃分改(gai)革要(yao)求，健全轉移支(zhi)(zhi)付制度。優化(hua)(hua)(hua)(hua)對(dui)文(wen)(wen)化(hua)(hua)(hua)(hua)科技創新的支(zhi)(zhi)持機制。用(yong)好(hao)(hao)電影、出(chu)版、旅(lv)(lv)(lv)游、藝(yi)術等各(ge)類(lei)資(zi)金(jin)和(he)基(ji)金(jin)。加強文(wen)(wen)化(hua)(hua)(hua)(hua)企業國有(you)資(zi)本(ben)經(jing)營預算(suan)管理，重(zhong)點支(zhi)(zhi)持國有(you)文(wen)(wen)化(hua)(hua)(hua)(hua)企業服(fu)務國家重(zhong)大戰略。扶持國有(you)文(wen)(wen)藝(yi)院團改(gai)革。推進旅(lv)(lv)(lv)游業對(dui)外開放政(zheng)策在(zai)自由貿易試驗區、中(zhong)國特色自由貿易港先(xian)行先(xian)試。用(yong)好(hao)(hao)地(di)方政(zheng)府專項債券，促進文(wen)(wen)化(hua)(hua)(hua)(hua)、旅(lv)(lv)(lv)游重(zhong)大項目實施。推廣文(wen)(wen)化(hua)(hua)(hua)(hua)和(he)旅(lv)(lv)(lv)游領域政(zheng)府和(he)社會資(zi)本(ben)合(he)作(zuo)模(mo)式，鼓(gu)勵社會資(zi)本(ben)設(she)立有(you)關基(ji)金(jin)。省屬重(zhong)點文(wen)(wen)化(hua)(hua)(hua)(hua)企業經(jing)省級政(zheng)府批(pi)準，2023年年底前可免繳國有(you)資(zi)本(ben)收(shou)益。用(yong)好(hao)(hao)文(wen)(wen)化(hua)(hua)(hua)(hua)事(shi)業建設(she)費。

　　（三）完善(shan)政策支(zhi)持

　　落實(shi)經(jing)營(ying)性(xing)(xing)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)事業(ye)單位轉制(zhi)為企(qi)業(ye)，以(yi)及支持從事電影、廣播電視、文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)創(chuang)意和(he)設(she)(she)(she)(she)(she)計服(fu)務、出版(ban)、動漫(man)、文(wen)(wen)(wen)物(wu)(wu)保(bao)護利(li)(li)用、非物(wu)(wu)質文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)遺產(chan)(chan)(chan)等(deng)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)企(qi)業(ye)發展(zhan)的相(xiang)關(guan)政策(ce)(ce)(ce)。落實(shi)出版(ban)物(wu)(wu)在(zai)出版(ban)、批發和(he)零售(shou)環節享受的增值稅(shui)優惠(hui)政策(ce)(ce)(ce)。完善(shan)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)文(wen)(wen)(wen)物(wu)(wu)單位從事文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)創(chuang)意產(chan)(chan)(chan)品(pin)開發經(jing)營(ying)的有(you)關(guan)政策(ce)(ce)(ce)。跟蹤研究(jiu)新(xin)冠肺炎疫情常態化(hua)(hua)(hua)(hua)(hua)(hua)防控下(xia)國(guo)家有(you)關(guan)產(chan)(chan)(chan)業(ye)扶持優惠(hui)政策(ce)(ce)(ce)，推動將文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)產(chan)(chan)(chan)業(ye)、旅游業(ye)納入政策(ce)(ce)(ce)適用范(fan)圍。優化(hua)(hua)(hua)(hua)(hua)(hua)調整國(guo)有(you)公益(yi)性(xing)(xing)收藏(zang)單位進(jin)口藏(zang)品(pin)免稅(shui)政策(ce)(ce)(ce)。加強(qiang)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅游建(jian)設(she)(she)(she)(she)(she)用地保(bao)障，將文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅游類(lei)建(jian)設(she)(she)(she)(she)(she)用地納入國(guo)土(tu)空間規劃，有(you)效保(bao)障相(xiang)關(guan)設(she)(she)(she)(she)(she)施、項目用地需求。鼓勵利(li)(li)用閑置設(she)(she)(she)(she)(she)施、盤活存量建(jian)設(she)(she)(she)(she)(she)用地發展(zhan)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)產(chan)(chan)(chan)業(ye)和(he)旅游業(ye)。企(qi)業(ye)利(li)(li)用文(wen)(wen)(wen)物(wu)(wu)建(jian)筑、歷史(shi)建(jian)筑、舊廠房(fang)、倉庫(ku)等(deng)存量房(fang)產(chan)(chan)(chan)、土(tu)地或生產(chan)(chan)(chan)裝備(bei)、設(she)(she)(she)(she)(she)施發展(zhan)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)產(chan)(chan)(chan)業(ye)和(he)旅游業(ye)，在(zai)不改變(bian)用地主(zhu)體(ti)、規劃條(tiao)件的前提下(xia)，可(ke)在(zai)5年內保(bao)持土(tu)地原用途、權利(li)(li)類(lei)型不變(bian)。

　　（四）健全實施機制

　　充分發(fa)揮已有國家級重(zhong)大規劃戰略、重(zhong)大改革舉措、重(zhong)大工程項(xiang)目協(xie)(xie)調機制作用，加強(qiang)協(xie)(xie)調與合作，形成更加高效的工作推進(jin)機制。各(ge)地區各(ge)有關部(bu)門要加強(qiang)對(dui)本規劃實(shi)施情(qing)況的跟(gen)蹤分析(xi)和(he)監督檢查，推動各(ge)項(xiang)任(ren)務措施落到(dao)實(shi)處(chu)。建立(li)健(jian)全(quan)年度監測評估(gu)機制，密切跟(gen)蹤經濟(ji)社會發(fa)展(zhan)(zhan)(zhan)變化(hua)，加強(qiang)對(dui)規劃實(shi)施重(zhong)點任(ren)務、政策舉措及保障措施的動態監管(guan)。完善中(zhong)期評估(gu)和(he)總結評估(gu)機制，健(jian)全(quan)向本級文(wen)化(hua)體(ti)制改革和(he)發(fa)展(zhan)(zhan)(zhan)工作領導小組(zu)報(bao)告機制。中(zhong)央文(wen)化(hua)體(ti)制改革和(he)發(fa)展(zhan)(zhan)(zhan)工作領導小組(zu)辦公室適(shi)時開展(zhan)(zhan)(zhan)專項(xiang)評估(gu)。